Belchfire E-Commerce Quoting Engine, SEO, Lead Generation, Data Analysis
BELCHFIRE Torches are used by welding fabricators, iron foundries, cast iron repair shops, heavy equipment manufacturers and marine service shops where preheating and post heating of metals are required. Used for foundry ladle heating, foundry crucibles, preheating metal for fabrication, heating for welding cast iron, heating for welding nickel, and heating for cast iron crack repair.
Brian Bateman was hired to provide Google Ads search engine advertising consulting by Belchfire in 2003. Brian Bateman advised that the site be well optimized for organic search engine rankings before embarking on a Google Ads campaign due to organic relevance being as important a factor as the CPC bid. Their existing website was several years old and originally built by a friend, so it took a little convincing to get Belchfire to accept a new website designed with organic SEO in mind. Brian Bateman has been the online go to guy for Belchfire since 2003.
Challenges:
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- Promote Belchfire Torches to Industrial Buyers
- Generate Qualified Leads
- Drive More Sales
- Reduce Sales Support Emails
- Printable Website
- Website Maintenance
- Website Security
Key Services:
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- E-Commerce Development
- Custom Quoting System
- Website Design
- Content Organization CMS
- Webmaster Services
- PCI Compliance
Outcomes:
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- Domination in Both Google & Bing Organic Search Engine Results
- Consistent #1 Rankings for All Branded Phrases
- Top of Organic Search Results for Non-Branded Phrases
- Record Breaking Sales Year Over Year
Brian, I don’t know how you do it, but every year that you’ve worked for us has been bigger than the year before.
