Brand Standards are essential to any successful brand. Remember, your brand tells your story. Without standards you do not have consistency and it is necessary to be consistent in your look and messaging. Your brand is what your team, prospects, customers and the world around you see and experience.
DOYJO understands this essential business tool and we are here to help businesses create and maintain standards. Typically it is a guide that is a compilation of primary visual and written standards regarding the expression of your brand and how it is to be used on various platforms. These standards should be referenced during the execution of each and every piece of marketing collateral, and should be updated frequently as your brand or sub-brands evolve.