Automotive Catalog Corp / Vinyl Graphics E-Commerce, SEO, Staff Training & Jobs Impact

The challenge

In 2002, Automotive Catalog Corp needed to move from catalog-driven sales into e-commerce while competing in search for automotive graphics and related product phrases. Dale Heunink compared four providers with the same budget so the work could be judged by results. Then, in 2008 after the housing bubble burst, the business needed more orders quickly enough to protect two jobs and avoid layoffs.

The solution

DOYJO built the VinylGraphics.net e-commerce website, organized product content for search, managed SEO, and supported online marketing. After the site proved itself, Brian trained Dale’s internal staff to manage and operate the site. The goal was not to keep the business dependent on DOYJO; it was to make the store productive, understandable, and controllable by the company.

The results

The 2002 project was judged against three competing providers. Two competing sites made no sales, another made only one sale for under $200, and the DOYJO-built site produced more than $20,000 in its first month while reaching the top of search results for “Vinyl Graphics” and thousands of specific phrases. After the site proved itself, Brian trained Dale’s team to manage and operate the e-commerce site and its search strategy.

Then came the 2008 downturn. Dale called because if more business did not come in, two people could lose their jobs. After about 30 days of focused site and search work, he called again and said the new orders meant he would need to hire three people to keep up.