Dental Marketing · Portfolio example
Blue Apple Dental Group: Website & Marketing
A responsive dental website, local SEO, Google search and display campaigns, and direct marketing connected patient research with calls and online appointment actions.
Work directly with Brian Bateman in Sheboygan, Wisconsin. Serving businesses locally and nationwide.
Dental marketing connected to the appointment path
Blue Apple Dental Group needed its website, local search presence and advertising to work together. DOYJO combined responsive website design, service content, local SEO, Google search and display campaigns, and direct marketing around the practice’s patient inquiry path.
The work connected what prospective patients searched for with information about the practice and a clear way to call or take an online appointment action. Website care and campaign analysis supported that ongoing process.
What the practice needed
- A professional website that worked on phones and made dental services easy to explore.
- Local search visibility and useful business listings for patients researching nearby practices.
- Search and display advertising linked to relevant website content.
- Clear call and online appointment paths, supported by tracking.
- Coordinated content, direct marketing, website maintenance and security.
What DOYJO delivered
The responsive website brought service information, mobile navigation and appointment actions into one presentation. A content management system gave the practice a way to maintain its website, while copywriting and content organization supported organic search.
Local listing work covered Google’s local business service and Bing Maps. Google Ads management connected campaign targeting with the website’s patient-facing content. Display advertising, remarketing, video and direct marketing were also recorded as parts of the project’s wider marketing scope.
This combination matters because a visitor’s experience continues after the ad click. The service page, practice information and contact method need to answer the questions that brought that person to the site.
Archived campaign results
The original DOYJO case study reported the following activity for a one-year campaign period:
The reported clicks and spend imply an average cost per click of approximately $1.04. The original account described the online conversions as appointment actions. These historical activity figures need separate practice records to establish unique patients, completed appointments and collected revenue.
Source: the original DOYJO Blue Apple Dental Group case-study record, archived with the 2020 portfolio materials. The exact campaign dates and underlying advertising reports are not supplied on this page.
Plan a similar project for your practice
Start with the services you want patients to find, your service area and the action you want a website visitor to take. Brian can review the current website, local listings, campaign structure and inquiry process to identify the work that belongs in the project.
A focused engagement can address website design, local SEO or Google Ads management. A broader project can connect those services with content, tracking and ongoing website care.
Project details
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Your next step
Let’s talk about your project.
Interested in an approach like this? Tell Brian about your business, the part of this example that interests you and what you want to improve.