Luxury, Fashion · Portfolio example
Shop Main Street Online: Multi-Seller Marketplace
Historical project. A custom marketplace let participating American businesses sell products through a shared shopping website.
Work directly with Brian Bateman in Sheboygan, Wisconsin. Serving businesses locally and nationwide.
Historical project
This case study documents DOYJO’s work during the original engagement. The retained screenshots and results below belong to that project period. They are preserved as historical evidence; they do not describe the current website or its present-day performance.
Portfolio evidence reviewed October 16, 2026. No new Lighthouse score is attributed to this historical work. A live website may have changed since the engagement.
Project overview
Shop Main Street Online is a Shop Local / Buy American multi-seller marketplace. American businesses can sign up and sell their products on Shop Main Street Online and visitors are able to support American businesses and American made products.
Brian Bateman developed and designed the website and the marketplace web application with special attention placed on search engine optimization.
Already #1 on Google for “America’s Local Marketplace”, as businesses add their products and use the provided SEO tools, they find that their product starts ranking in Google’s search results, and sales start happening organically on the marketplace platform.
This historical case study records the project scope and reported outcomes. The live website and its current services may have changed.
What the project needed
- Creat a Multi-Seller E-Commerce Platform
- Custom User Profile Fields
- Custom Application Form with Porting to User Fields
- Custom Checkout Fields
- Storefronts for Each Seller
- Allow for Customizable Products
- Allow for Subscription Products
- Allow for Virtual/Digital Products
- Website Maintenance
- Website Security
- PCI Compliance
The former outbound website link has been removed because it no longer identifies this project reliably. The original project evidence remains below.
What DOYJO delivered
- E-Commerce Development
- Website Design
- Content Organization CMS
- Custom User Roles
- Custom Application Form Integrated with User Fields
- Custom User Profiles
- Storefronts for Each Seller
- Custom Checkout Fields & Process
- PCI Compliance
Recorded project outcomes
- Created Shop Main Street Online Multi-Seller E-Commerce Platform
- Ranked #1 on Google for “America’s Local Marketplace”
- Ranked #2 on Google for “Local Marketplace”
- The Only Alternative for Small Sellers to Sell Close Margin Products
- Works With Any Other E-Commerce Platform
- Automated Fraud Risk Assessment on Every New Order
Your next step
Let’s talk about your project.
Interested in an approach like this? Tell Brian about your business, the part of this example that interests you and what you want to improve.