Search Engine Product Feeds — If you’ve been in the e-commerce space for a little while, you’re most likely familiar with the term “affiliate marketing.” But many people aren’t quite sure what it actually is or how the process works. In its simplest terms, affiliate marketing is a performance-based marketing model that rewards affiliate partners for driving a desired action. These actions can include site visits, completion of a lead form and/or converted sales. This form of marketing can be an incredibly beneficial, low-risk way to promote your products. Product feeds are required to submit product data to shopping channels. That’s how the majority of e-commerce campaigns employ product feeds; basically, just to get product data from one place to another. And that’s perfectly fine – technically, there’s nothing wrong with submitting basic (unoptimized) product data like that.
But we’d be remiss if we didn’t mention that there’s a deeper significance to your product feeds. You see, shopping channels and marketplaces use your product data as an indicator of your campaign quality. Some channels look at the data in your feed to draw conclusions as to whether or not to show your product for a particular search query.
Your product feed can drive the success… or failure of your e-commerce campaigns. Power sellers use this to their advantage.
If done correctly, you can grow increase sales and grow your brand. DOYJO is here to help you accomplish this with a team of experts that will research affiliates and help you partner with reputable sites that will get you the results you desire.