Dental Marketing · Portfolio example
Molis Dental: Website & Marketing
Historical project. A responsive website, direct marketing, SEO and paid search supported a dental practice’s clear-aligner positioning and patient inquiry path.
Work directly with Brian Bateman in Sheboygan, Wisconsin. Serving businesses locally and nationwide.
Historical project
This case study documents DOYJO’s work during the original engagement. The retained screenshots and results below belong to that project period. They are preserved as historical evidence; they do not describe the current website or its present-day performance.
Portfolio evidence reviewed October 16, 2026. No new Lighthouse score is attributed to this historical work. A live website may have changed since the engagement.
Project overview
Molis Dental wanted a stronger website and marketing presentation for its clear-aligner services. The work combined responsive design, straightforward navigation and coordinated campaign content.
The project included direct marketing, organic search optimization and paid search. Gary Bohringer of Bohringer Creative and Brian Bateman, then working through SEO LLC, collaborated on the branding and marketing solution. This case study records that historical collaboration and the services delivered.
This historical case study records the project scope and reported outcomes. The live website and its current services may have changed.
What the project needed
- Create a Professional Brand for Molis Dental
- Improve Brand Awareness
- Design a Successful Direct Marketing Campaign
- Develop a Responsive, Easy-To-Use Website
- Promote Molis Dental to the Local Market
- Generate Qualified Leads
- Drive More Sales
- Responsive Website with Emphasis on Mobile
- Website Maintenance
- Website Security
What DOYJO delivered
- Brand Development
- Traditional Design
- Website Design
- Content Organization CMS
- Webmaster Services
- PCI Compliance
Recorded project outcomes
- Made Molis Dental the #1 Invisalign ® Provider in North America
- Created an Effective Multi-Channel Marketing Program
- Developed a Standard Process for Similar Practices
- Top of Organic Search Results for Non-Branded Phrases
- Record Breaking Sales Year Over Year
Your next step
Let’s talk about your project.
Interested in an approach like this? Tell Brian about your business, the part of this example that interests you and what you want to improve.