Automotive · Portfolio example
Small Engine Parts Warehouse: Search & Marketing
Category-page SEO, Google Ads and a small-engine community campaign supported a large parts catalog whose supplier-fed product pages had limited editing options.
Work directly with Brian Bateman in Sheboygan, Wisconsin. Serving businesses locally and nationwide.
Project overview
Tennies Hardware operated Small Engine Parts Warehouse with a supplier feed containing more than one million parts. The product data was outside the team’s editing control, so organic search work concentrated on category pages.
Brian Bateman’s team, then operating as Web Design XTC, combined category optimization, Google Ads management and a Facebook community for lawn mower racing and small-engine enthusiasts. This connected the catalog with an audience that included repair shops.
The original case study reported substantial growth in followers, orders and monthly revenue over five months. Those are historical client results. This example demonstrates the combined category-content, advertising and community work; current performance requires current business records.
This historical case study records the project scope and reported outcomes. The live website and its current services may have changed.
What the project needed
- Stop Google Ads from Losing Money
- Make Google Ads Profitable
- Improve Organic Search Engine Rankings
- Improve Following & Engagement on Social Media
What DOYJO delivered
- Organic Search Engine Optimization
- Google Ads Management
- Facebook Page Marketing
- Facebook Group Marketing
- Custom Application Form Integrated with User Fields
Recorded project outcomes
- Domination in Both Google & Bing Organic Search Engine Results
- Consistent #1 Rankings for All Branded Phrases
- Reversed Losses on Google Ads to Generating a Profit
- Dramatically Increased Facebook Page Fans
- Dramatically Increased Facebook Engagement
- Record-Breaking Sales Month Over Month
- Delivered a Huge Return on Investment
Project details
Project images
Screenshots and materials from this project. Select an image to view it at full size.
Your next step
Let’s talk about your project.
Interested in an approach like this? Tell Brian about your business, the part of this example that interests you and what you want to improve.