Banking / direct marketing / Google Ads / conversion tracking · Portfolio example
First Eagle Bank: Paid Search & Direct Marketing
Historical project. Paid search and direct marketing connected a bank’s deposit offers with relevant customers and a measurable response path.
Work directly with Brian Bateman in Sheboygan, Wisconsin. Serving businesses locally and nationwide.
Historical project
This case study documents DOYJO’s work during the original engagement. The retained screenshots and results below belong to that project period. They are preserved as historical evidence; they do not describe the current website or its present-day performance.
Portfolio evidence reviewed October 16, 2026. No new Lighthouse score is attributed to this historical work. A live website may have changed since the engagement.
The challenge
First Eagle Bank needed to promote special banking offers in a competitive Chicago market. The campaign needed to reach high-value prospects, communicate the offer clearly, and make the response trackable so spend, message, and results could be measured instead of guessed at.
The solution
DOYJO developed direct marketing support and a focused PPC campaign for a special certificate of deposit offer. The work included offer positioning, message alignment, keyword targeting, PPC management, tracking, data review, testing, and campaign refinement.
The results
The PPC campaign generated more than $1.9 million in new deposits with less than $8,000 in ad spend. That is less than $0.43 in PPC spend for every $100 in new CD deposits, or more than $237.50 in new deposit volume for every $1 of ad spend. The point is not a vanity click metric; it is a measurable business outcome from a focused offer, clear targeting, tracking, testing, and campaign refinement.
Your next step
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