Law · Portfolio example
Zalutsky & Pinski: Branding & Marketing
Historical project. The ZAP identity connected a law firm’s website, content, search campaigns and traditional media into a coordinated brand presence.
Work directly with Brian Bateman in Sheboygan, Wisconsin. Serving businesses locally and nationwide.
Historical project
This case study documents DOYJO’s work during the original engagement. The retained screenshots and results below belong to that project period. They are preserved as historical evidence; they do not describe the current website or its present-day performance.
Portfolio evidence reviewed October 16, 2026. No new Lighthouse score is attributed to this historical work. A live website may have changed since the engagement.
Project overview
Zalutsky & Pinski wanted a contemporary identity and a coordinated marketing presence for its Chicago-area consumer bankruptcy practice. The project introduced the ZAP brand across digital and traditional media.
The scope connected website design, content, SEO and paid search with direct marketing, print, television and radio. Tracking, data review and campaign testing supported decisions across those channels. The case study demonstrates the work involved in making a service business’s brand and inquiry path consistent across different media.
This historical case study records the project scope and reported outcomes. The live website and its current services may have changed.
What the project needed
- Intense Competition
- Lead Generation
- Branding
- Multi-Channel Marketing
- Powerful Online Presence
- Effective Direct Marketing
- Measurable Results
What DOYJO delivered
- Corporate Branding
- New Website Design
- Mobile Responsive Website Design
- Print Production Expertise
- Direct Marketing
- Copywriting
- TV Video Production
- Radio Production
- Media Buying
- PPC Advertising
- Search Engine Optimization
Recorded project outcomes
- On Average 10-14 New Clients from Website Monthly
- Direct Marketing Delivers 10+ Clients Monthly
- Purchasing of TV Spots for as Low as $10 Each
- Higher Brand Awareness
- Increased Market Presence
Your next step
Let’s talk about your project.
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