Search & content · DOYJO
SEO Content Architecture
Give every important topic a clear home on your website. DOYJO develops SEO content architecture that connects services, categories, articles and related information into a usable structure.
Work directly with Brian Bateman in Sheboygan, Wisconsin. Serving businesses locally and nationwide.
Build around the work that needs to happen
As a site grows, similar pages and inconsistent categories can make information difficult to find. Architecture work identifies the main subjects, the purpose of each page and the relationships between them. Technical catalogs and local publishers also need consistent terminology for products, places and organizations.
Plan your project
The portfolio includes Weence, VAYJO, Cyrus Ramsey, AI Curdy and 111Things, each with a different content structure. Bring your current page list, catalog or publishing topics. Brian can map the next structure while accounting for existing URLs and the people who maintain the content.
Does architecture work require rewriting every page?
No. The review identifies where organization, linking, consolidation or new content is needed. Existing useful pages can remain part of the structure.
Original project examples
See the work in context
Explore the business need and the documented scope in each case study. Examples include client work, DOYJO-owned platforms, historical projects and clearly identified demonstrations.
Mac-Tech
Mac-Tech organizes technical equipment content around buyer questions, machine applications and the expertise of its sales and service professionals.
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111Things.com
111Things structures local publishing around editorial lanes, source priorities, categories, locations and the relationships between topics.
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Excel Dental
Excel Dental's ongoing content work connects treatment pages, doctor information, reviews and appointment paths with organic and local search needs.
Read the case study →More relevant portfolio examples
Related services
Let’s define the next step
Discuss your seo content architecture project
Share the website or process you want to improve, the people who use it and the result you need. DOYJO can scope this as a focused service or part of a larger project. Include your timeline and investment range so Brian can explain the practical options.