920-285-7570 brianbateman@doyjo.com Sheboygan, Wisconsin
DOYJO

Industrial equipment / AI content / organic SEO / enterprise e-commerce

Mac-Tech Industrial SEO, AI Content & Enterprise WooCommerce Sales Tools

Organic growth, AI-assisted technical content, expert positioning, and custom WooCommerce sales-enablement development for Mac-Tech and 11 sales and service professionals serving the metal fabrication industry.

Mac-Tech project preview
46K+Page views in a recent 30 days
11Sales and service experts supported
1 pageMachine sales-sheet format
2 modesPrice visibility controls

The challenge

Industrial buyers research by machine type, application, controller, process, manufacturer, safety requirement, service issue, and production problem, often long before requesting a quote. Mac-Tech needed a scalable content operation that could make its people visible as experts, support a quote-only machinery catalog, and turn complex listings into polished sales material without exposing confidential pricing.

The solution

DOYJO manages organic SEO and AI-assisted technical content for Mac-Tech and 11 sales and service members, creating search-focused articles and resources around fabrication equipment, automation, commissioning, programming, maintenance, safety, and buyer workflows. The work connects company-level authority with individual expert visibility.

DOYJO also developed and validated a custom WooCommerce machine-sales-sheet system that generates professionally formatted one-page PDFs from product listings, adds QR codes back to the current machine listing, supports public no-price sheets and staff-only pricing, accepts inventory and options data, and preserves human review before release. The site is hosted elsewhere; DOYJO provides SEO, content, AI workflow, and custom commerce development.

The results

Mac-Tech reported more than 46,000 page views during a recent 30-day period and credited the SEO, AI website tools, and automated article generation with helping produce that visibility. The content system gives technical prospects more ways to find relevant expertise before a sales conversation.

The machine-sales-sheet plugin passed staging checks for one-page output, QR-code decoding, archive creation, PHP syntax, and price isolation. It gives the sales team a repeatable path from a WooCommerce listing to a polished leave-behind while directing readers back to the website for current specifications, photos, videos, availability, and quote requests.

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