Industrial equipment / AI content / organic SEO / enterprise e-commerce · Portfolio example
Mac-Tech: Industrial SEO & Sales Tools
Industrial content software and custom WooCommerce tools connect expert publishing, machine listings and shareable sales materials.
Work directly with Brian Bateman in Sheboygan, Wisconsin. Serving businesses locally and nationwide.
Business need
Industrial equipment buyers research machines, applications, maintenance issues, and production problems before requesting a quote. Mac-Tech needed content that supports that research and gives its sales and service expertise a useful presence online.
The sales workflow presented a second challenge: detailed machinery listings needed to become shareable sales materials, with appropriate control over public and staff pricing. Product information should remain connected to the current website listing as a sales conversation develops.
Work delivered
DOYJO’s scope combines organic SEO, AI-assisted technical content, expert positioning, and custom WooCommerce development. Mac-Tech’s website is hosted elsewhere.
- Search-focused articles and resources covering fabrication equipment, automation, programming, maintenance, safety, and buyer questions.
- Content support for the company’s sales and service professionals.
- A custom WooCommerce system that generates machine sales-sheet PDFs from product listings.
- QR codes connecting printed or shared materials to the current machine listing.
- Public sales sheets without pricing and controlled staff pricing options.
- Inventory and options data workflows, with human review before materials are released.
What the system supports
Technical content gives prospective buyers ways to encounter relevant expertise while researching equipment. The sales-sheet tools give staff a repeatable path from catalog data to materials they can use in a customer conversation.
A reader can follow the QR link for current specifications, photographs, videos, availability, and quote requests. Together, the content and custom tools connect equipment research with the practical work of selling complex products.
A larger custom plugin and publishing toolkit
Mac-Tech’s work extends beyond the machine sales-sheet generator. Its publishing development includes a site-specific Next workflow with source research, expert voice, topic routing, schedules and review controls. The documented WordPress toolkit also includes Dynamic Term Grid and Smart Related Control for reusable taxonomy displays and related-content connections.
The sales-sheet tool connects reviewed product data with PDFs, QR links and public or staff pricing modes. Together, these show both custom WooCommerce plugins and a broader WordPress development toolkit supporting industrial content and sales operations.
Reuse approved product and business information
The sales-sheet generator is a documented example of content repurposing: reviewed catalog records become another useful format while QR links connect readers with the current listing. The custom publishing workflow adds a separate example of AI-assisted content development.
Your next step
Let’s talk about your project.
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