Industrial equipment / SEO content / AI assistant · Portfolio example
VAYJO: Industrial Equipment & Research
Industrial content supported by custom publishing, related-content and request-control plugins, alongside a separate AI research-assistant concept.
Work directly with Brian Bateman in Sheboygan, Wisconsin. Serving businesses locally and nationwide.
The challenge
Industrial equipment buyers search by machine type, manufacturer, material, application, part category, and technical capability. The site needs enough content structure to support search discovery without burying users in a hard-to-navigate catalog.
The solution
DOYJO organized VAYJO around machine categories, industrial terms, manufacturer and equipment keywords, machine listings, and an AI machine research assistant concept designed to help visitors narrow their research.
Custom tools supporting the publishing site
VAYJO’s WordPress toolkit includes DOYJO Topic Writer, Smart Related Control and Request Guard. These provide publishing capabilities, related-content connections and request controls alongside the industrial content structure.
This installed publishing toolkit is separate from the AI research-assistant concept discussed in the project. It provides additional examples of custom WordPress development and related-content tools.
The results
Technical buyers need clear categories, long-tail topic relevance, equipment details, and search-friendly structure. A site like this can support buyer research before the sales conversation begins.
Your next step
Let’s talk about your project.
Interested in an approach like this? Tell Brian about your business, the part of this example that interests you and what you want to improve.