Industrial equipment / SEO content / AI assistant · Portfolio example
VAYJO: Industrial Equipment & Research
Industrial content supported by custom publishing, related-content and request-control plugins, alongside a separate AI research-assistant concept.
Work directly with Brian Bateman in Sheboygan, Wisconsin. Serving businesses locally and nationwide.
The challenge
Industrial equipment buyers search by machine type, manufacturer, material, application, part category, and technical capability. The site needs enough content structure to support search discovery without burying users in a hard-to-navigate catalog.
The solution
DOYJO organized VAYJO around machine categories, industrial terms, manufacturer and equipment keywords, machine listings, and an AI machine research assistant concept designed to help visitors narrow their research.
Current website view
The current homepage pairs industrial equipment positioning with a machine-research assistant entry point. Equipment categories and machine listings continue the research path below the introduction.
Advertising and loading refinements
We improved responsive image sizing, local asset delivery and the initial styles for the machine-research chat interface. The equipment content and assistant entry remain available on desktop and phone screens. We also corrected the mobile header overlap so the page title remains visible.
The homepage now uses labelled promotions for DOYJO properties in its display placements. Paid advertising remains available on content pages. This reduces disruptive homepage advertising while keeping useful promotional space.
Machine research without unnecessary startup work
We moved optional chat assets to first use, improved font and content delivery, corrected accessible controls and started analytics after the first paint. Visitors can still move from equipment information into the research assistant.
Design and functionality review — October 17, 2026
We restored the original assistant appearance and corrected clipping that prevented its floating panel from opening visibly. The native editable assistant now opens, with the original machine imagery and content paths retained.
The current phone experience
The mobile view keeps the equipment description and machine-research assistant action near the top, followed by the company image and the longer catalog introduction. The navigation collapses to a compact menu.
DOYJO’s work organizes an equipment subject area that can otherwise become difficult to browse. Machine categories, manufacturers, applications and technical content provide different ways for a buyer to begin research.
The screenshot records the public entrance to that experience. It does not claim that a machine recommendation, inventory status or purchase decision has been verified through the image alone. The associated publishing and directory tools are described separately.
Current layout, measured separately
The updated page was inspected at phone and desktop sizes. The fresh Lighthouse reports below document loading behavior, including the remaining limitations. A screenshot shows the interface; it does not establish search rankings, revenue or visitor growth.
Current view captured October 17, 2026 in Chrome Incognito with DevTools mobile emulation at 390 by 844 CSS pixels.
Custom tools supporting the publishing site
VAYJO’s WordPress toolkit includes DOYJO Topic Writer, Smart Related Control and Request Guard. The active publishing and related-content tools support the industrial content structure. Request Guard remains disabled pending correction and retesting.
This installed publishing toolkit is separate from the AI research-assistant concept discussed in the project. It provides additional examples of custom WordPress development and related-content tools.
The results
Technical buyers need clear categories, long-tail topic relevance, equipment details, and search-friendly structure. A site like this can support buyer research before the sales conversation begins.
Measured results after the preservation review
The current website views and reports document the design and functionality review completed October 17, 2026. Original imagery, intended layout and important visitor controls are checked alongside loading performance.
Lighthouse 13.5.0 ran in fresh Chrome Incognito sessions with extensions disabled. Each screenshot below matches its stated audit and timestamp. These lab measurements can vary and do not establish search rankings, revenue, real-user performance or complete accessibility.
Mobile Lighthouse results
October 17, 2026 · current preservation review
- Performance
- 98
- Accessibility
- 100
- Best Practices
- 100
- SEO
- 100
Completed without a Lighthouse run warning.
First contentful paint: 1.7 s. Largest contentful paint: 2.1 s. Blocking time: 10 ms. Layout shift: 0.002.
Moto G Power emulation with simulated Slow 4G and CPU slowdown. Audit timestamp: 2026-10-17T05:26:25.964Z. Review date: October 17, 2026, America/Chicago.
Desktop Lighthouse results
October 17, 2026 · current preservation review
- Performance
- 100
- Accessibility
- 100
- Best Practices
- 100
- SEO
- 100
Completed without a Lighthouse run warning.
First contentful paint: 0.5 s. Largest contentful paint: 0.6 s. Blocking time: 0 ms. Layout shift: 0.006.
Desktop preset with simulated network conditions. Audit timestamp: 2026-10-17T05:26:38.722Z. Review date: October 17, 2026, America/Chicago.
Your next step
Let’s talk about your project.
Interested in an approach like this? Tell Brian about your business, the part of this example that interests you and what you want to improve.