Health, dental & family publishing · Portfolio example
Weence: Health Information & Directory
Health publishing and provider discovery supported by custom search, listing claims, paid account workflows and contextual article navigation.
Work directly with Brian Bateman in Sheboygan, Wisconsin. Serving businesses locally and nationwide.
Weence is a place for medical and dental professionals to share their knowledge and advice. The platform brings that knowledge together with health alerts and practical information for parents and families.

Useful information, organized around the reader
A health publishing website needs to make relevant information easy to find. Weence separates health news, food safety and recalls, parenting and family topics, and practical resources into clear navigation paths. Article cards and topic filters help readers explore the subjects that matter to them.
A publishing system that stays current
The WordPress platform supports ongoing publishing across different topics. Recent work aligned the homepage and topic grids with the correct categories and publication dates, so readers see the newest published articles first. Publishing workflows include source checks, duplicate checks, and scheduling controls.
Current website view
The current homepage combines health-topic navigation, search, local provider discovery and dated health articles. It shows the directory and publishing features together, with labelled promotions for DOYJO properties in its homepage advertising spaces.
Advertising and loading refinements
We traced the incomplete-loading warning to external advertising requests, reduced problematic ad formats and blocked the identified advertising buyer. We also improved stylesheet and font delivery and reserved space for the search interface.
The homepage now uses labelled promotions for DOYJO properties in its display placements. Paid advertising remains available on content pages. This reduces disruptive homepage advertising while keeping useful promotional space.
Provider discovery with less unnecessary loading
We reduced unused homepage directory assets and optional scripts, removed unnecessary homepage dependencies after checking native provider search, and preserved labeled promotions for DOYJO properties in fallback advertising space.
Design and functionality review — October 17, 2026
We restored the original guest Log In and Register toolbar. The provider search, topic navigation, original branding and labelled house-ad placements remain available.
The current phone experience
The phone layout uses a compact navigation header and stacks the search, provider discovery and publication content. The page combines several entry points for readers with different health-information needs.
DOYJO’s work includes the WordPress publishing structure, topic organization and custom provider-directory operations. The screenshot provides current interface context for those capabilities; it does not verify a provider’s credentials or the medical accuracy of an individual article.
Advertisements and recent stories can vary between visits. This capture records the live page on the review date. The Lighthouse results below measure that public page under the stated test conditions, including the resources it loaded during each run.
Current layout, measured separately
The updated page was inspected at phone and desktop sizes. The fresh Lighthouse reports below document loading behavior, including the remaining limitations. A screenshot shows the interface; it does not establish search rankings, revenue or visitor growth.
Current view captured October 17, 2026 in Chrome Incognito with DevTools mobile emulation at 390 by 844 CSS pixels.

Supporting a growing publication
As of September 12, 2026, Weence had reached 1.4 million visitors for the year, already matching its 1.4 million visitors across all of 2025. Traffic figures reported by site owner Brian Bateman.
Managed hosting and caching support the large collection of content behind the site. Cache refreshes tied to publishing help new articles appear while reducing repeated database work for pages that have not changed.
Weence brings website design, content organization, publishing tools, and ongoing technical care together around a clear purpose: helping professionals share useful knowledge and helping readers find health and family information.
Custom provider discovery and directory operations
Weence also operates a provider directory supported by custom indexed discovery, listing context, claim routing and payment-dependent account controls. Paid Directory Onboarding connects new-account access with a paid listing or claim invoice in the existing GeoDirectory and GetPaid stack.
Custom claim routes guide visitors toward established listings, while duplicate-listing redirects, indexed archive controls and sitemap policies support the wider directory structure. A business-hours compatibility helper addresses a specific listing-editing problem.
Article Pathways connects provider pages with health-article categories. Smart Related Control, Dynamic Term Grid, Local Headlines and content-to-embedding synchronization support navigation and content context. Targeted rendering and query-cache tools help maintain the publishing and directory experience.
This work demonstrates directory development, custom WordPress search, paid directory workflows and a coordinated custom plugin suite.
Measured results after the preservation review
The current website views and reports document the design and functionality review completed October 17, 2026. Original imagery, intended layout and important visitor controls are checked alongside loading performance.
Lighthouse 13.5.0 ran in fresh Chrome Incognito sessions with extensions disabled. Each screenshot below matches its stated audit and timestamp. These lab measurements can vary and do not establish search rankings, revenue, real-user performance or complete accessibility.
Mobile Lighthouse results
October 17, 2026 · current preservation review
- Performance
- 99
- Accessibility
- 100
- Best Practices
- 100
- SEO
- 100
Completed without a Lighthouse run warning.
First contentful paint: 1.6 s. Largest contentful paint: 1.6 s. Blocking time: 20 ms. Layout shift: 0.
Moto G Power emulation with simulated Slow 4G and CPU slowdown. Audit timestamp: 2026-10-17T05:15:51.401Z. Review date: October 17, 2026, America/Chicago.

Desktop Lighthouse results
October 17, 2026 · current preservation review
- Performance
- 100
- Accessibility
- 100
- Best Practices
- 100
- SEO
- 100
Completed without a Lighthouse run warning.
First contentful paint: 0.6 s. Largest contentful paint: 0.6 s. Blocking time: 0 ms. Layout shift: 0.008.
Desktop preset with simulated network conditions. Audit timestamp: 2026-10-17T05:16:03.202Z. Review date: October 17, 2026, America/Chicago.

Google Search achievement history
A verified 120K-click Google Search milestone
Google Search Console recorded the 120K-click milestone on Jul 28, 2022, recognizing clicks from Google Search within a 28-day window.
These dated achievements make the campaign’s progress visible beyond a single month’s comparison. We preserve the proof and continue using current search data to choose the next practical improvement.
Each badge represents a historical 28-day milestone. The milestones are not added together or presented as current monthly traffic, and the earliest saved badge is not assumed to be the campaign start.

An early October increase in Google search clicks
October 1–14, 2026 compared with September 1–14, 2026. Equal 14-day periods; an early-month checkpoint.
Weence recorded 32,540 Google search clicks, compared with 31,505 in the matching September period — an increase of 3.3%.
Impressions rose to 1,482,776 from 1,371,647, up 8.1%. The equal-length comparison provides a useful checkpoint for ongoing publishing and site care.
This is Google Search Console data. The period predates the October 16 technical changes and does not establish their effect.

Your next step
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Interested in an approach like this? Tell Brian about your business, the part of this example that interests you and what you want to improve.
