Healthcare · Integrated marketing and managed web operations · Portfolio example
Excel Dental: Integrated Marketing & Sustained Search Growth
Excel Dental recorded 705 Google Search clicks in September 2026, up 67.5% from 421 a year earlier, within an ongoing website, SEO, content and marketing program.
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Documented search results · September 2026 versus September 2025
67.5% more Google Search clicks
Excel Dental recorded 705 Google Search clicks in September 2026, compared with 421 in September 2025: an increase of 284 clicks, or 67.5%.
This dated search comparison sits alongside the longer-term website-visit results documented below. DOYJO’s ongoing work combines website development, SEO, content and marketing to support the practice’s online discovery and inquiry paths.
Source: documented Google Search Console comparison. Metric: Google Search clicks, September 1–30 in each year. Clicks are distinct from Analytics sessions and do not represent confirmed new patients.
Integrated marketing · Hamilton, Ontario · Updated October 14, 2026
A complete digital growth program, developed over years.
Excel Dental brings together the disciplines that make a digital presence productive: thoughtful website design, technical optimization, search strategy, authoritative content, social marketing, third-party citations and ongoing analysis. DOYJO designs, develops and operates that connected program for the Hamilton practice, continually refining the work around its services, audience and search opportunities.
The recorded growth is substantial. Website visits rose from 2,736 in 2023 to 9,275 in 2025. Organic-search visits grew 162.4% across those complete calendar years. In October 2026, a redesigned website added a stronger platform for the next stage: clearer care information, prominent doctors, better service navigation and direct appointment and telephone access.
The practice introduction appears without waiting for animation
We removed delayed visibility and blur from the opening section, corrected heading structure and contrast, enlarged navigation targets and consolidated duplicate downloads of the same font. Optional analytics, accessibility and review widgets now initialize after the first paint while retaining their existing functions. The chat assistant loads when opened, its entry point is separated from the review badge, and compact desktop navigation stays on one row. Native styling, appointment paths and practice information remain intact.
Design and functionality review — October 17, 2026
We restored the original assistant icon and presentation, corrected desktop navigation spacing and restored the red dropdown indicators. Service submenus open, appointment links remain available, and the original doctor photographs and page design are retained.
Strategy that connects discovery, trust and action.
Healthcare marketing must answer the questions people bring to their search. Someone researching routine cleanings needs a different path from someone comparing restorative treatment or seeking help with an urgent concern. DOYJO organizes the website and its content around those intentions, then connects each topic to relevant services, practice expertise and a useful next step.
- Website design and development: a coordinated desktop and mobile experience, practice and doctor presentation, service architecture, reviews and contact paths.
- Search and technical optimization: local relevance, service-page SEO, internal links, image delivery, redirects and ongoing WordPress improvements.
- Content marketing: useful dental education, service explanations and related articles shaped by patient questions and the practice’s expertise.
- Social marketing and third-party citations: distribution and references that extend the practice’s presence beyond its own website, including expert articles on Weence and associated social sharing.
- Analytics and continual enhancement: recurring reviews of search visibility, targeted traffic, content performance and contact paths guide the next improvements.
- Managed operations: hosting, backups, security, maintenance and publishing support keep the program moving.
Current view captured October 17, 2026 in Chrome Incognito with DevTools mobile emulation at 390 by 844 CSS pixels.
Measured progress across successive years.
The ongoing program established a growing audience before the October 9, 2026 redesign. The launch report records the following matched-period results.
| Measure | 2023 | 2025 | Growth |
|---|---|---|---|
| Website visits | 2,736 | 9,275 | 239.0% |
| Organic-search visits | 2,042 | 5,359 | 162.4% |
| Visits from Canada | 1,929 | 4,795 | 148.6% |
Website visits increased in each complete year: 2,736 in 2023, 5,245 in 2024 and 9,275 in 2025. Momentum continued into 2026:
- 15,332 website visits in January–September 2026, up 190.8% from 5,273 in the same nine months of 2025.
- 56.1% more organic-search visits and 47.3% more Canadian visits across those matched nine-month periods.
- 705 Google Search clicks in September 2026, up 67.5% from 421 in September 2025.
- 134,790 Google Search impressions in September 2026, up 51.0% from 89,255 a year earlier.
Sources: Google Analytics 4 and Google Search Console exports retained with the October 9–10, 2026 launch reporting. Website visits are GA4 sessions; search clicks and impressions are Search Console measures.
A substantial redesign, followed by continuing improvement.
The October 9 launch covered 39 main pages: 28 updated and 11 added. Family, general, cosmetic and surgical care received clearer navigation. Doctor information, practice reviews and location details support trust. Prominent appointment requests and telephone links make the next step easy to find.
The transition preserved the practice’s educational content and working forms. Image and content delivery were improved, and the subsequent redirect work connected 147 historical address variants to relevant live destinations. The desktop homepage recorded 99 Performance, 91 Accessibility, 100 Best Practices and 100 SEO in its October 9 PageSpeed Insights test. The accompanying mobile Slow 4G test recorded 63, 91, 100 and 100, giving the ongoing program a specific next target for mobile loading.
Retained launch evidence: October 9 desktop report and October 9 mobile report. Current October 16 captures and measurements follow.
Expert judgment built into the operating process.
Brian Bateman brings more than 30 years of experience helping businesses compete in regional and national search and social markets. He programs and continually refines the AI agents used in this work around his own SEO methods: research the audience, form a useful hypothesis, implement the improvement, examine the evidence and adjust.
For Excel Dental, custom publishing tools connect doctor profiles, editorial source rules, related content and the website’s AI knowledge sources. Weekly reviews and detailed monthly reporting carry that process forward. The result is a substantial ongoing service in which content, search, website experience and technical care develop together.
The enterprise lesson: coordinate the whole program.
For an organization managing a complex service offering, this project demonstrates the value of connecting specialist work under one strategy. Design establishes the experience; content answers demand; search and distribution help people discover it; data directs the next investment of effort; and managed infrastructure supports continuity.
DOYJO applies that combination of senior expertise, custom development and AI-assisted execution to enterprise websites and marketing operations. Discuss the priorities, systems and growth opportunities in your organization, or explore Poyjo’s expert-directed service model and Contreol’s connected business platform.
Measured results after the preservation review
The current website views and reports document the design and functionality review completed October 17, 2026. Original imagery, intended layout and important visitor controls are checked alongside loading performance.
Lighthouse 13.5.0 ran in fresh Chrome Incognito sessions with extensions disabled. Each screenshot below matches its stated audit and timestamp. These lab measurements can vary and do not establish search rankings, revenue, real-user performance or complete accessibility.
Mobile Lighthouse results
October 17, 2026 · current preservation review
- Performance
- 89
- Accessibility
- 100
- Best Practices
- 100
- SEO
- 100
Completed without a Lighthouse run warning.
First contentful paint: 1.9 s. Largest contentful paint: 3.2 s. Blocking time: 40 ms. Layout shift: 0.
Mobile review runs ranged from 84 to 89; the final confirmation after restoring the menu indicators is shown here. Original doctor imagery, chat and appointment paths remain part of the quality standard.
Moto G Power emulation with simulated Slow 4G and CPU slowdown. Audit timestamp: 2026-10-17T05:41:56.970Z. Review date: October 17, 2026, America/Chicago.
Desktop Lighthouse results
October 17, 2026 · current preservation review
- Performance
- 99
- Accessibility
- 100
- Best Practices
- 100
- SEO
- 100
Completed without a Lighthouse run warning.
First contentful paint: 0.6 s. Largest contentful paint: 0.8 s. Blocking time: 0 ms. Layout shift: 0.048.
Desktop preset with simulated network conditions. Audit timestamp: 2026-10-17T05:42:11.624Z. Review date: October 17, 2026, America/Chicago.
Long-term SEO campaign · Verified October 17, 2026
323.2% more organic search sessions
Across matching January–September periods, organic search sessions grew from 1,400 in 2023 to 5,925 in 2026.
This comparison uses the first complete calendar year available in this GA4 property as the baseline. It shows the accumulated value of an ongoing search program over 3 years of comparable reporting.
DOYJO uses each review to improve useful content, search discovery and the path from a visitor’s question to a practical next step. The campaign is measured over time, with monthly checks guiding the next improvement.
GA4 sessions measure visits; they are distinct from Google Search clicks. The comparison documents observed results across the campaign, without assigning all growth to an individual change.
Google Search achievement history
Successive milestones, documented by Google
Google’s saved achievement history documents progression from the 20-click milestone on Aug 16, 2022 to the 700-click milestone on Mar 17, 2026.
| Google milestone | Achieved |
|---|---|
| 20 clicks in 28 days | Aug 16, 2022 |
| 70 clicks in 28 days | Mar 28, 2023 |
| 150 clicks in 28 days | Dec 13, 2023 |
| 350 clicks in 28 days | Feb 3, 2025 |
| 700 clicks in 28 days | Mar 17, 2026 |
These dated achievements make the campaign’s progress visible beyond a single month’s comparison. We preserve the proof and continue using current search data to choose the next practical improvement.
Each badge represents a historical 28-day milestone. The milestones are not added together or presented as current monthly traffic, and the earliest saved badge is not assumed to be the campaign start.
Continued campaign progress · two complete 12-month periods
A full year of continued organic growth
Organic search sessions reached 7,524 from October 2025 through September 2026, compared with 4,814 in the preceding 12 months—a 56.3% increase.
Engaged organic sessions rose from 4,489 to 6,970, up 55.3%. This complete-year comparison complements the earlier campaign baseline above and shows how the program continues to develop over time.
SEO progress is evaluated across meaningful periods, with monthly checks guiding the next improvements. The goal is to build and sustain useful visibility while connecting visitors with clear, relevant service information.
Source: Google Analytics, Excel Dental Clinic, Organic Search across search engines. October 1, 2025–September 30, 2026 versus October 1, 2024–September 30, 2025. Traffic and engagement are not patient counts. The measured period precedes the October 2026 redesign.
67.5% more Google search clicks
September 1–30, 2026 compared with September 1–30, 2025. Verified October 17, 2026.
Excel Dental recorded 705 Google search clicks, up from 421. Search impressions grew from 89,255 to 134,790 — a 51.0% increase.
More visibility paired with more clicks gives the practice a stronger path from relevant searches to its website. We retain the dated evidence and use it to guide the next round of service-page and patient-experience improvements.
These September results precede the October redesign and are not attributed to that later work.
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