Dental marketing / healthcare SEO / managed WordPress · Portfolio example
Excel Dental: SEO & Website Support
239% more website visits from 2023 to 2025, supported by ongoing SEO, content and care. Explore the October 2026 redesign and its clearer patient inquiry paths.
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Measured growth · Hamilton, Ontario · Updated October 10, 2026
239% more website visits. A stronger foundation for the next patient inquiry.
Excel Dental’s recorded website visits grew from 2,736 in 2023 to 9,275 in 2025. Visits from organic search increased 163%, and visits from Canada increased 149% over those same complete calendar years. Ongoing SEO, useful dental content and managed WordPress care have supported the practice throughout this period.
On October 9, 2026, DOYJO launched a redesigned website to build on that audience: clearer care information, stronger doctor presentation and easier appointment and telephone access on desktop and mobile.
Run a dental practice or another local healthcare business? Talk directly with Brian about the visibility, website experience and ongoing support your practice needs.
Call Brian: 920-285-7570 Tell us about your practice →
The results, with the dates behind them
The growth below predates the October 2026 redesign. It describes the practice’s recorded traffic during the ongoing service relationship; it is not a claim about results caused by the new design.
| Recorded visits | 2023 | 2025 | Change |
|---|---|---|---|
| All website visits | 2,736 | 9,275 | +239.0% |
| Organic Search | 2,041 | 5,359 | +162.6% |
| Visits from Canada | 1,929 | 4,795 | +148.6% |
Annual visits also increased in each intervening complete year: 2,736 in 2023 → 5,245 in 2024 → 9,275 in 2025.
Momentum continued into 2026
- +190.8% website visits: 15,332 in January–September 2026 versus 5,273 in January–September 2025.
- +56.1% organic-search visits and +47.3% Canadian visits across those same nine-month periods.
- +67.5% Google Search clicks: 705 in September 2026 versus 421 in September 2025.
- +51.0% Google Search impressions: 134,790 in September 2026 versus 89,255 in September 2025.
More visibility creates more opportunities to be considered. Turning that attention into suitable local inquiries remains the next measure of progress. September’s main-practice Google Business Profile call-button and website-link clicks were lower year over year, so the improvement plan also focuses on local intent, contact paths and reliable inquiry measurement.
How these results were measured
Sources: the saved Google Analytics 4 and Google Search Console exports used in Excel Dental’s October 9 launch reporting, retrieved October 9–10, 2026. “Visits” means GA4 sessions; organic search is the GA4 Organic Search channel, and Canadian visits use GA4’s country classification. Percentages compare matched periods and are rounded.
These are observed audience and search trends, not a count of new patients, completed calls or revenue attributable to DOYJO. Seasonality, search changes and audience mix can affect results. Historical key-event tracking changed, so those event totals are not presented as lead-growth evidence. An extra Analytics installation was removed at launch; that finding does not establish a historical overcount, and prior figures remain as recorded. GA4 data starts in March 2022, so complete-year growth begins with 2023. Individual results vary.
A dental website built around the patient’s next step
A prospective patient needs to understand the care available, feel comfortable with the doctors and know how to contact the practice. The October 9 launch connected those needs across 39 main pages: 28 updated and 11 added.
- Clearer service journeys. Family, general, cosmetic and surgical care have organized navigation, with an emphasis on regular checkups, cleanings and prevention.
- Visible people and practice information. Doctor presentation, reviews and the practice’s location help visitors evaluate the office.
- Easier contact on phones and desktops. Appointment requests and telephone links have prominent places in the design. Opening-status information helps visitors understand when the office is open; appointment requests still require confirmation.
- Useful content that appears immediately. The launch work removed delayed content reveals, improved image delivery and retained relevant educational content and links.
- A carefully managed transition. Existing articles and forms were retained, the live site was backed up, and retired staging addresses redirect to their live counterparts.
The saved launch screenshots below show the desktop homepage, mobile experience and preventive-care section as they appeared on October 9.
Measured launch quality, with a clear improvement plan
The October 9 Google PageSpeed Insights desktop test recorded 99/100 Performance, 91 Accessibility, 100 Best Practices and 100 SEO, with the largest visible content loading in approximately 0.97 seconds.
The same report’s simulated mobile Slow 4G test scored 63 Performance, 91 Accessibility, 100 Best Practices and 100 SEO. Mobile first-screen loading and remaining accessibility findings are active improvement priorities. Both dated report screenshots are included below. These are individual Lighthouse lab measurements, not field-speed data, search rankings or patient-growth results.
Ongoing support that connects content, search and care
DOYJO’s work with Excel Dental extends beyond the redesign. Local SEO service records date to January 2022. The ongoing service combines local search support, useful dental content, managed hosting, backups, security monitoring and WordPress maintenance.
Custom publishing tools help keep practice information consistent: dentist profiles, source rules and editorial guidance support new content; related-content tools connect useful articles; and AI knowledge-source synchronization helps keep the website’s automated answers aligned with its content. This work brings together custom WordPress plugins, AI content workflows, chatbot context integration and related-content development.
Excel Dental’s wider content service also includes guest expert articles on Weence.com and sharing through the Weence Facebook page, giving readers routes back to relevant practice information. Referral visits are assessed separately from local patient inquiries.
Weekly reviews adapt the work to current evidence. Monthly reporting covers the previous full calendar month after the source data is ready, compares it with the prior month and the same month a year earlier, and sets the next priorities. Content updates, local relevance, mobile usability and inquiry measurement stay part of that process.
What could work better for your practice?
If your website needs clearer services, stronger local visibility or dependable ongoing care, start with a conversation about your audience and the inquiries you want to attract. DOYJO can help with a focused improvement or a connected website, SEO, content and hosting plan.
Call Brian: 920-285-7570 Discuss a similar project →
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