Highland Park Today, Website Design, Magazine, Video, Social Media, Multi-Channel Marketing
Highland Park Today - Is a luxury magazine that focuses on Highland Park Illinois and Chicago's North Shore. To create the identity it had to be upscale and elegant. I decided to make it high style with a twist. The choice of typography was critical in the development of the logo. In addition to…
Solution
How DOYJO improved the path.
Highland Park Today - Is a luxury magazine that focuses on Highland Park Illinois and Chicago's North Shore. To create the identity it had to be upscale and elegant. I decided to make it high style with a twist. The choice of typography was critical in the development of the logo. In addition to the logo we designed a full-color magazine that was delivered to Highland Park and the surrounding communities. The final component to this Corporate Identity is to create a website that houses all the content of the publication and is fully responsive and can be viewed on all devices.
Highland Park Today presents an in-depth look at Highland Park Illinois with features, articles and local happenings, Highland Park Today provides a focused and personal read for Highland Park and the North Shore.
Reaching over 72,000* readers through direct mailing of 16,500 copies, Highland Park Today offers total market saturation with a guaranteed circulation to every resident and business in Highland Park.
Our Mission
The mission of Highland Park Today is to inspire readers in making a positive impact in their lives and on those around them.
Through its news and stories, the magazine encourages and enables people to improve relationships and engage in dialogue wherever they are: in business or schools, in their families, neighborhoods and communities.
This all required that the brand message say cohesive via all channels to be effective. Managing this requires experience and know-how because all of these initiatives are trackable and require analysis of data, testing of initiatives, revisions and more testing.
Challenges:
Branding
Publication Design
Website Design
Multi-Channel Marketing
Powerful Online Presence
Effective Direct Marketing
Measurable Results
Key Services:
New Website Design
Mobile Responsive Website Design
Print Production Expertise
Direct Marketing
Copywriting
Video Production
PPC Advertising
Search Engine Optimization
Outcomes:
Created a Luxury Magazine and Brand
Direct Marketing Delivers New Clients Monthly
Higher Brand Awareness
Increased Market Presence
Client Review
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The right next step might be a stronger website, a cleaner store, better hosting, more reliable email, a sharper landing page, useful automation, clearer ownership, or a better way to turn search and ads into qualified leads.
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Tell DOYJO what should work better, what needs to stay understandable, and what should remain under business control.