DOYJO · Portfolio example
Green Light National: Website & Marketing
Website content, video, social media, email and direct marketing supported an LED lighting company’s industrial and commercial outreach.
Work directly with Brian Bateman in Sheboygan, Wisconsin. Serving businesses locally and nationwide.
Project overview
Green Light National specializes in converting industrial and commercial spaces from outdated inefficient lighting systems to new energy-efficient LED solutions. We were retained to help the firm reach their target market using a multi-channel marketing approach. We updated their website with a fresh look and feel that is easy to navigate and mobile friendly. We optimized the site and employed an email marketing campaign that highlighted the benefits organizations get by changing out their outdated lighting. We also shared their case studies on the web and via social media to show real life examples of savings. Additionally we produced direct marketing campaigns that segmented decision makers for industrial lighting.
This all required that the brand message say cohesive via all channels to be effective. Managing this requires experience and know-how because all of these initiatives are trackable and require analysis of data, testing of initiatives, revisions and more testing.
This historical case study records the project scope and reported outcomes. The live website and its current services may have changed.
What the project needed
- Intense Competition
- Lead Generation
- Branding
- Multi-Channel Marketing
- Powerful Online Presence
- Effective Direct Marketing
- Measurable Results
What DOYJO delivered
- New Website Design
- Mobile Responsive Website Design
- Print Production Expertise
- Direct Marketing
- Copywriting
- Video Production
- PPC Advertising
- Search Engine Optimization
Recorded project outcomes
- Increased Awareness to the Website
- Direct Marketing Delivers New Clients Monthly
- Higher Brand Awareness
- Increased Market Presence
Project details
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