DOYJO · Portfolio example
Argus: Coaching Website & Branding
Website design, branding, print and social media supported a consulting practice’s leadership, professional and individual coaching services.
Work directly with Brian Bateman in Sheboygan, Wisconsin. Serving businesses locally and nationwide.
Project overview
Argus Transformative Coaching and Consulting is a consultancy with three main focus areas, Leadership, Professional and Individual coaching. The core of this practice is knowing who you are and knowing where you are. Only then can you move forward in a meaningful way to reach your full potential and goals.
To communicate this philosophy in the branding we developed a simple icon that shows 3 circles interconnected that represent the 3 primary areas of Argus' practice, leadership, professional and personal. Because we are human all of these aspects of life interact together and that is message behind the symbol of the three overlapping circles.
We also put together a monochromatic color palette to evoke simplicity and serenity. Many times individuals seek out coaching because they are in chaos. The symbol and color palette is designed to create clarity and peace.
The graphics are designed to work with online and traditional mediums and provide a cohesive look and feel.
The monochromatic style is carried through onto the website and online communications that include highly dramatic photos, simple stylized messages, great use of negative space giving you an eye-catching look while being simple, elegant and serene.
This historical case study records the project scope and reported outcomes. The live website and its current services may have changed.
What the project needed
- Crowed Market
- Lead Generation
- Branding
- Multi-Channel Marketing
- Powerful Online Presence
- Positioning
- Measurable Results
What DOYJO delivered
- Corporate Branding
- New Website Design
- Mobile Responsive Website Design
- Print Production Expertise
- Copywriting
- Social Media Design
- Search Engine Optimization
Recorded project outcomes
- Highly Targeted Website
- Speaking Engagements
- Secured Medical Association Engagement
- Higher Brand Awareness
- Increased Market Presence
Project details
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