Marketing & measurement · DOYJO
Direct Marketing Services
Coordinate a clear offer across direct outreach materials and your website. DOYJO develops direct marketing journeys that make the message, response path and measurement work together.
Work directly with Brian Bateman in Sheboygan, Wisconsin. Serving businesses locally and nationwide.
Build around the work that needs to happen
A mailing or campaign message needs a destination that recognizes why the recipient arrived. The offer, landing page and follow-up process should stay consistent. Tracking can help separate responses by campaign when it is designed into the journey from the start.
Plan your project
First Eagle Bank and the Joliet Diocese appeal provide historical examples of direct marketing connected to online experiences. Bring the audience source, offer, planned channels and existing materials. The project should define permissions, fulfillment and who will respond to inquiries.
Can print and email use the same landing page?
They can when the offer and audience need are the same. Campaign parameters or controlled links can distinguish sources without duplicating the content.
Original project examples
See the work in context
Explore the business need and the documented scope in each case study. Examples include client work, DOYJO-owned platforms, historical projects and clearly identified demonstrations.
First Eagle Bank
First Eagle Bank's historical project connected direct marketing with a specific deposit offer, paid search and tracked campaign responses.
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Joliet Diocese Appeal
The Joliet Diocese Appeal's historical campaign combined personalized mail, postcards, email and donation pages with individualized follow-up.
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Green Light National
Green Light National's historical direct marketing targeted different commercial lighting decision-makers with segmented communications, content and measured responses.
Read the case study →More relevant portfolio examples
Related services
Let’s define the next step
Discuss your direct marketing services project
Share the website or process you want to improve, the people who use it and the result you need. DOYJO can scope this as a focused service or part of a larger project. Include your timeline and investment range so Brian can explain the practical options.