You can use Google Analytics to track content engagement metrics such as pageviews, time on page, and bounce rate to assess the impact of your content marketing efforts.
To track internal site search queries, enable site search tracking in Google Analytics and configure the query parameter used by your website’s search functionality.
Custom Reports in Google Analytics allow you to build customized reports with specific dimensions and metrics to address your unique data analysis requirements.
Google Analytics complies with privacy regulations and offers features like data retention settings, IP anonymization, and user consent options to protect user data and privacy.
Google Analytics 4 is the next-generation analytics platform by Google, offering more advanced tracking, event-based data collection, and improved user tracking across devices compared to the older version.
The Measurement Protocol allows you to send data to Google Analytics from offline sources, like in-store purchases or call center interactions, to track and measure offline conversions.
To track file downloads, set up event tracking for links to PDFs or other downloadable files. This enables you to monitor user engagement with downloadable content.
Google Analytics provides data on page load times and their impact on user behavior. You can use this data to optimize website speed for better user experience and conversions.
Set up event tracking for contact form submissions and lead generation interactions in Google Analytics to monitor user engagement and assess form performance.
DOYJO Reviews
-
His design work is superior, he meets deadlines, and above all, he is easy to work with. Gary is my #1 choice for graphic and web design. I’ve worked with him for years, on both my own and client projects. His (more…)
Jenny Hamby
-
I noticed that the new patients we have been getting right from the start have been more ideal of who we would want, as far as having insurance, willingness to follow recommendations, and ready to buy.
-
I have worked with Brian on a number of SEO programs for my clients and have found him to be very knowledgeable and results-oriented. He is a pleasure to work with and I would recommend anyone (more…)
Gregg Markiewicz
-
Gary has helped me orchestrate a complete branding strategy that includes web and direct mail. I partnered with Gary to create marketing solutions for my clients. There are web guys and there are marketing (more…)
Kathy Larson
-
Gary is our go-to guy for everything marketing! He expertly filled the role as our marketing agency, at an association, where I have served as a board and marketing chair for over two years and counting. (more…)
Rick Hud
-
Gary, this was the easiest the design process has ever been. You’re the first designer I’ve worked with who has been interested in how my product works … and you really listened to my answers. The concepts you (more…)
Cheryl O'Donoghue
-
I hired Brian at SEO, LLC to design and build and comprehensive e-commerce site. I had looked around at many other companies and am glad Brian sold me on his services. Brian is extremely knowledgeable (more…)
Paul Dickey
-
I joined the volunteer arm of the SBA called SCORE in September of 2013. I immediately noticed that their website could not be discovered via Google searches using keywords/phrases that our clients would (more…)
Craig Ranger
-
When finally making the decision to have an e-commerce website and SEO done for my business back in 2002, I talked to many different companies that provided optimized e-commerce websites. I was (more…)
Dale Heunink
-
Brian is one of the best web professionals I have had the privilege to meet and work with. Brian not only brings website expertise, but eCommerce, SEO, Internet marketing, and Social Media marketing. I (more…)
Scott Arnett
-
I hired Brian as a business consultant to guide me in SEO and Internet marketing on my business websites, LinkedIn SEO and Facebook SEO. Brian is extremely knowledgeable in SEO and Internet (more…)
Eric Shipler
-
Brian is a conscientious guy who recently redesigned my company’s website and is doing SEO internet marketing as well. His work is great and he is easy to work with.
Jay Silver
-
I have had the opportunity to work with Brian Bateman for several years, Brian is absolutely brilliant when it comes to SEO! Plain and simple this guy knows his stuff!
Gary Bohringer
-
I would highly recommend using Brian and his company Splinternetmarketing.com to handle the marketing of your website. He is not only talented and knowledgeable but also hard-working, fair and honest. I (more…)
Madison Freeman