What Are Your Goals?

Before you even think about analytics and tracking marketing ROI, you need to designate your goals. It’s plain and simple: you can’t prove what you don’t know how to measure.

It's Multi-Channel

Measuring ROI should apply to all marketing initiatives. Online and traditional marketing should all be measurable so you know what works, otherwise it is money and effort poorly spent.

What Are You Measuring?

Measuring ROI doesn’t always relate to the bottom line. Depending on the campaign, you may have different marketing goals like measuring brand awareness.

How Are You Measuring?

This can vary depending on your market and the goal of the campaign. It can be sales, an increase in social media likes or an increase in web traffic just to to name a few.

ROI Targeting — starts with your goals, you need to know what you want to measure and that varies depending on the campaign, your industry or time of year just to mention a few.

Still not sure? You need to answer a few questions like: Who knows about you? Who’s talking to you? Who’s buying from you?

No matter what, DOYJO has you covered, we are your business partner and will help you define how to target the ROI for each campaign. Let our experts help you take your business to the next level.

ROI Tracking Before you even think about analytics and tracking marketing ROI, you need to designate your goals. It’s plain and simple: you can’t prove what you don’t know how to measure.

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