Keyword Research & Targeting

Build around the work that needs to happen

The same subject can produce research, comparison and purchase queries. Understanding that distinction helps determine whether someone needs an article, a service page or a product listing. Wording variations can reinforce one page when they describe the same need.

Custom tools for comparative search analysis

Splinternet Marketing includes Doyjo SEO, a custom analysis plugin with SERP snapshot imports, competitor cohorts, organic-result confirmation, intent comparison and AI Engine integration. It provides a working example of software built to organize search-analysis inputs and comparisons.

The tool supports the research process; selecting a target still requires reviewing the business offer, competing pages and the purpose of the page being developed.

Plan your project

First Eagle Bank’s campaign includes keyword targeting; DOYJO also applies search planning across its development and content work. Bring the services you want to grow and any existing Search Console or campaign data. Search-volume claims should come from an identified dataset, not assumptions about a phrase.

Do different spellings need separate landing pages?

Usually they can share a destination when the intent is the same. The page should answer the underlying need and use natural related language.