E-commerce · DOYJO
Product Selector Development
Help shoppers choose a suitable product through a guided set of questions. DOYJO develops product selectors that connect customer requirements to your catalog and buying rules.
Work directly with Brian Bateman in Sheboygan, Wisconsin. Serving businesses locally and nationwide.
Build around the work that needs to happen
A customer may understand the space, job or outcome they need without knowing which model to buy. A selector translates those requirements into useful choices. It should explain why an option fits and provide a clear next step when the answers do not identify a suitable product.
Guided product discovery and AI-assisted storefronts
A shopper may describe a need before knowing a model name: the available space, intended use, preferred material or an important compatibility requirement. A guided storefront can turn those details into suitable catalog options and explain the differences that matter.
Where free-text questions would help, DOYJO can scope an AI-assisted interface around verified catalog data and explicit selection rules. Price, inventory and compatibility should come from the business’s current records. Missing information or no suitable match should lead to a useful explanation or staff handoff.
The DryAway examples below demonstrate rule-based product finders. An AI conversation layer would be a separately scoped extension; those examples do not establish an existing AI recommendation system. Chatbot context integration supports the information supplied to an assistant.
If by “AI storefront” you mean customers discovering your business through external AI search, AI search optimization addresses that separate need. This page focuses on helping shoppers choose within your own website.
Plan your project
DryAway provides a portfolio example of product education and configuration choices. Bring the decision rules your sales team uses, a representative product set and the common mistakes customers make. Brian can scope a guided selector that supports those decisions and can be maintained as the range changes.
Can a selector add the chosen product to a cart?
Yes, where the store supports the required configuration. The project should test that the selected model, options, price and availability remain consistent through checkout.
Related services
Let’s define the next step
Discuss your product selector development project
Share the website or process you want to improve, the people who use it and the result you need. DOYJO can scope this as a focused service or part of a larger project. Include your timeline and investment range so Brian can explain the practical options.


