DryAway Dealer Wholesale E-Commerce & Distributor Onboarding System

Business need

Wholesale sales begin before the first order. DryAway needed a dedicated path for prospective dealers and distributors to apply, provide business information, and gain the appropriate account access after approval.

That relationship also continues beyond checkout. Account status, discount levels, and distributor communications need to reflect how the business works with its wholesale customers. The dealer website needed to support those operating requirements alongside its product catalog.

Work delivered

DOYJO built a wholesale e-commerce environment around dealer onboarding and account management. The public application path connects to the information and workflows needed to support the distributor relationship.

• Dealer application forms that gather business and contact information for account setup.
• Account qualification, approval, and status workflows.
• Wholesale ordering access and account-specific discount levels.
• Custom CRM support for managing distributor relationships.
• Newsletter and dealer communication workflows.
• Managed hosting, backups, security, and ongoing technical support.

What the system supports

Prospective dealers have an identifiable starting point, approved accounts have a dedicated ordering path, and the business can organize the information needed to serve those accounts. The website brings applications, access, commerce, and communications into the same working context.

This project illustrates why business-to-business e-commerce requires attention to the steps around the transaction. The account relationship determines what a customer can access and how the company supports them. Building those requirements into the website gives the dealer program a practical foundation for everyday use.