Wholesale e-commerce / dealer onboarding / custom CRM · Portfolio example
DryAway Dealer: Wholesale E-Commerce
A coordinated WooCommerce suite for dealer applications, product selection, backorders, purchase order details and invoice-recipient workflows.
Work directly with Brian Bateman in Sheboygan, Wisconsin. Serving businesses locally and nationwide.
Business need
Wholesale sales begin before the first order. DryAway needed a dedicated path for prospective dealers and distributors to apply, provide business information, and gain the appropriate account access after approval.
That relationship also continues beyond checkout. Account status, discount levels, and distributor communications need to reflect how the business works with its wholesale customers. The dealer website needed to support those operating requirements alongside its product catalog.
Current website view
The current dealer homepage uses the DryAway brand and product-in-use photography to introduce the wholesale channel. The underlying application and account workflows remain the focus of this case study.
Product information with less initial loading
We removed an obsolete failing loader and unused homepage assets, improved accessible headings and metadata, and retained the original product demonstration as a muted autoplay background with a matching poster. We also corrected the oversized phone header logo so the menu stays on screen. Dealer onboarding and product resources remain the focus.
Design and functionality review — October 17, 2026
We restored the original full-height, muted, looping background animation. The original video now starts from the initial page markup; its poster uses an actual frame from that animation. Playback was verified on mobile, and dealer application and catalog paths remain available.
The current phone experience
The dealer site serves a different audience from the retail store. A prospective dealer needs to understand the product, apply for access and then use an account appropriate to the wholesale relationship.
This phone capture shows the public entrance to that process. DOYJO’s custom work includes dealer application fields, account approval, distributor support and tools shared with the broader product catalog. The original application and catalog evidence is retained below with its own context.
The phone header now fits the viewport. The original animated product background fills the opening section and plays automatically, while the menu remains accessible.
Current view captured October 17, 2026 in Chrome Incognito with DevTools mobile emulation at 390 by 844 CSS pixels.
Work delivered
DOYJO built a wholesale e-commerce environment around dealer onboarding and account management. The public application path connects to the information and workflows needed to support the distributor relationship.
- Dealer application forms that gather business and contact information for account setup.
- Account qualification, approval, and status workflows.
- Wholesale ordering access and account-specific discount levels.
- Custom CRM support for managing distributor relationships.
- Newsletter and dealer communication workflows.
- Managed hosting, backups, security, and ongoing technical support.
A coordinated suite of custom WooCommerce tools
The dealer application is a native WooCommerce My Account workflow with business information, tax-certificate uploads, saved account fields, staff notifications and administrative review. Development has included draft and submission status, legacy application imports, printable application details and billing/shipping field synchronization.
The custom product finder guides dealers through system configuration. Dated backorder controls provide product and variation settings, bulk editing and availability messages. A checkout purchase order field keeps another business requirement in the ordering workflow.
DryAway Invoice CC adds accounts-payable recipients to invoice and order communication, while another customization adds order-count context to staff notifications. The suite also includes DOYJO adaptations of existing email-template and product-tab extensions; those third-party foundations are part of the implementation.
The result is a broader WooCommerce plugin development project spanning dealer onboarding, checkout customization, order emails and inventory controls.
What the system supports
Prospective dealers have an identifiable starting point, approved accounts have a dedicated ordering path, and the business can organize the information needed to serve those accounts. The website brings applications, access, commerce, and communications into the same working context.
This project illustrates why business-to-business e-commerce requires attention to the steps around the transaction. The account relationship determines what a customer can access and how the company supports them. Building those requirements into the website gives the dealer program a practical foundation for everyday use.
Related follow-up workflow development
The customer-record, review and communication work documented here provides related experience for custom AI sales follow-up projects. A new project would define its own conversation sources, approval rules and sending behavior; this case study does not claim an AI follow-up deployment on DryAway Dealer.
Measured results after the preservation review
The current website views and reports document the design and functionality review completed October 17, 2026. Original imagery, intended layout and important visitor controls are checked alongside loading performance.
Lighthouse 13.5.0 ran in fresh Chrome Incognito sessions with extensions disabled. Each screenshot below matches its stated audit and timestamp. These lab measurements can vary and do not establish search rankings, revenue, real-user performance or complete accessibility.
Mobile Lighthouse results
October 17, 2026 · current preservation review
- Performance
- 94
- Accessibility
- 100
- Best Practices
- 81
- SEO
- 100
Completed without a Lighthouse run warning.
First contentful paint: 1.9 s. Largest contentful paint: 2.3 s. Blocking time: 20 ms. Layout shift: 0.
The original slider runtime still uses a deprecated browser lifecycle event. The background video and dealer workflows are preserved; a future vendor-compatible replacement can address this remaining Best Practices finding.
Moto G Power emulation with simulated Slow 4G and CPU slowdown. Audit timestamp: 2026-10-17T05:29:26.144Z. Review date: October 17, 2026, America/Chicago.
Desktop Lighthouse results
October 17, 2026 · current preservation review
- Performance
- 94
- Accessibility
- 100
- Best Practices
- 81
- SEO
- 100
Completed without a Lighthouse run warning.
First contentful paint: 0.6 s. Largest contentful paint: 0.7 s. Blocking time: 0 ms. Layout shift: 0.
The original slider runtime still uses a deprecated browser lifecycle event. The background video and dealer workflows are preserved; a future vendor-compatible replacement can address this remaining Best Practices finding.
Desktop preset with simulated network conditions. Audit timestamp: 2026-10-17T05:29:39.465Z. Review date: October 17, 2026, America/Chicago.
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