DryAway Dealer: Wholesale E-Commerce

Business need

Wholesale sales begin before the first order. DryAway needed a dedicated path for prospective dealers and distributors to apply, provide business information, and gain the appropriate account access after approval.

That relationship also continues beyond checkout. Account status, discount levels, and distributor communications need to reflect how the business works with its wholesale customers. The dealer website needed to support those operating requirements alongside its product catalog.

Work delivered

DOYJO built a wholesale e-commerce environment around dealer onboarding and account management. The public application path connects to the information and workflows needed to support the distributor relationship.

• Dealer application forms that gather business and contact information for account setup.
• Account qualification, approval, and status workflows.
• Wholesale ordering access and account-specific discount levels.
• Custom CRM support for managing distributor relationships.
• Newsletter and dealer communication workflows.
• Managed hosting, backups, security, and ongoing technical support.

What the system supports

Prospective dealers have an identifiable starting point, approved accounts have a dedicated ordering path, and the business can organize the information needed to serve those accounts. The website brings applications, access, commerce, and communications into the same working context.

This project illustrates why business-to-business e-commerce requires attention to the steps around the transaction. The account relationship determines what a customer can access and how the company supports them. Building those requirements into the website gives the dealer program a practical foundation for everyday use.

A coordinated suite of custom WooCommerce tools

The dealer application is a native WooCommerce My Account workflow with business information, tax-certificate uploads, saved account fields, staff notifications and administrative review. Development has included draft and submission status, legacy application imports, printable application details and billing/shipping field synchronization.

The custom product finder guides dealers through system configuration. Dated backorder controls provide product and variation settings, bulk editing and availability messages. A checkout purchase order field keeps another business requirement in the ordering workflow.

DryAway Invoice CC adds accounts-payable recipients to invoice and order communication, while another customization adds order-count context to staff notifications. The suite also includes DOYJO adaptations of existing email-template and product-tab extensions; those third-party foundations are part of the implementation.

The result is a broader WooCommerce plugin development project spanning dealer onboarding, checkout customization, order emails and inventory controls.

Related follow-up workflow development

The customer-record, review and communication work documented here provides related experience for custom AI sales follow-up projects. A new project would define its own conversation sources, approval rules and sending behavior; this case study does not claim an AI follow-up deployment on DryAway Dealer.