Directory website / home services / lead generation · Portfolio example
Service XTC: Home Services Directory
An operating home-services directory with custom business discovery, local context, related-content tools and website email operations.
Work directly with Brian Bateman in Sheboygan, Wisconsin. Serving businesses locally and nationwide.
The challenge
Home service searches are fragmented. Visitors need fast category paths, service descriptions, local listing opportunities, and clear calls to action, while the site also needs enough topical structure to support organic search and potential paid campaigns.
The solution
DOYJO structured the site around service categories, directory listings, local housing content, advertising areas, and lead-oriented calls to action so visitors can move quickly from need to service category.
Custom software behind the directory
Service XTC is an operating DOYJO-owned home-services directory with a custom Local Business Discovery integration. The shared search tooling is adapted to its business listings and service audience.
Its supporting plugins include Local Headlines, Page Location Helper, Smart Related Control and resumable knowledge-source synchronization. Doyjo SMTP provides delivery diagnostics, retries and failover controls, while request and query-cache helpers support website operations.
The project demonstrates directory website development, custom WordPress search, related-content tools and WordPress email delivery.
The results
Home-service visitors can move through category paths, local listings, service explanations, ads, and calls to action while the site builds a foundation for search visibility and lead generation.
Your next step
Let’s talk about your project.
Interested in an approach like this? Tell Brian about your business, the part of this example that interests you and what you want to improve.