Industrial equipment / AI content / organic SEO / enterprise e-commerce · Portfolio example
Mac-Tech: Industrial SEO & Sales Tools
Mac-Tech recorded 6,923 organic-search sessions in July–September 2026, up 33.9% from 5,172 a year earlier, alongside industrial SEO, technical content and sales tools.
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Documented search results · July–September 2026 versus July–September 2025
33.9% more organic-search sessions
Mac-Tech recorded 6,923 organic-search sessions in July–September 2026, compared with 5,172 in the same quarter of 2025: an increase of 1,751 sessions, or 33.9%.
DOYJO’s industrial SEO and technical content help equipment buyers research applications, capabilities and production questions. Custom WooCommerce sales tools connect machine listings with the next sales conversation.
Source: saved Google Analytics 4 reports retrieved October 20, 2026 through Windsor.ai. Metric: sessions; channel: Organic Search; July 1–September 30 in each year. Sessions count visits, not unique people or purchases.
Business need
Industrial equipment buyers research machines, applications, maintenance issues, and production problems before requesting a quote. Mac-Tech needed content that supports that research and gives its sales and service expertise a useful presence online.
The sales workflow presented a second challenge: detailed machinery listings needed to become shareable sales materials, with appropriate control over public and staff pricing. Product information should remain connected to the current website listing as a sales conversation develops.
Work delivered
DOYJO’s scope combines organic SEO, AI-assisted technical content, expert positioning, and custom WooCommerce development. Mac-Tech’s website is hosted elsewhere.
- Search-focused articles and resources covering fabrication equipment, automation, programming, maintenance, safety, and buyer questions.
- Content support for the company’s sales and service professionals.
- A custom WooCommerce system that generates machine sales-sheet PDFs from product listings.
- QR codes connecting printed or shared materials to the current machine listing.
- Public sales sheets without pricing and controlled staff pricing options.
- Inventory and options data workflows, with human review before materials are released.
Current website view
The current homepage introduces fabrication equipment, new and used machines, service and parts. This screenshot supplies the live website context for DOYJO’s SEO, technical publishing and custom sales-tool work; it is not a claim that DOYJO designed the entire site.
The current phone experience
The mobile homepage keeps the fabrication message, contact action and compact navigation in a vertical sequence. It gives equipment buyers an entry into the company’s machine, parts and service information while away from a desktop.
DOYJO’s contribution is the research and sales workflow described in this case study: search-focused technical content, expert positioning and WooCommerce tools that turn machine listings into shareable sales sheets. The current website is hosted elsewhere.
This screenshot documents that live context. It does not demonstrate a PDF export, staff pricing controls or an inventory synchronization by itself; those capabilities are described in the relevant work sections below.
Captured October 16, 2026 in Chrome Incognito with DevTools mobile emulation at 390 × 844 CSS pixels. This is the live page, not a mockup.
What the system supports
Technical content gives prospective buyers ways to encounter relevant expertise while researching equipment. The sales-sheet tools give staff a repeatable path from catalog data to materials they can use in a customer conversation.
A reader can follow the QR link for current specifications, photographs, videos, availability, and quote requests. Together, the content and custom tools connect equipment research with the practical work of selling complex products.
A larger custom plugin and publishing toolkit
Mac-Tech’s work extends beyond the machine sales-sheet generator. Its publishing development includes a site-specific Next workflow with source research, expert voice, topic routing, schedules and review controls. The documented WordPress toolkit also includes Dynamic Term Grid and Smart Related Control for reusable taxonomy displays and related-content connections.
The sales-sheet tool connects reviewed product data with PDFs, QR links and public or staff pricing modes. Together, these show both custom WooCommerce plugins and a broader WordPress development toolkit supporting industrial content and sales operations.
Reuse approved product and business information
The sales-sheet generator is a documented example of content repurposing: reviewed catalog records become another useful format while QR links connect readers with the current listing. The custom publishing workflow adds a separate example of AI-assisted content development.
Current Lighthouse evidence
The mobile and desktop reports below test the current page shown above. Tests were run October 16, 2026 with Lighthouse 13.5.0 and Chrome 155 in fresh Incognito sessions through the headless CLI, with extensions disabled.
These are dated lab checks of loading, accessibility rules, browser practices and technical SEO. They do not measure campaign results, rankings, leads or complete accessibility. Scores can vary, and any loading warnings are retained with the results.
Mobile Lighthouse results
October 16, 2026
- Performance
- 53
- Accessibility
- 91
- Best Practices
- 73
- SEO
- 92
Completed without a Lighthouse run warning.
Largest contentful paint: 14.1 s. Blocking time: 180 ms. Layout shift: 0.086.
Findings include: Background and foreground colors do not have a sufficient contrast ratio.; Heading elements are not in a sequentially-descending order; Links rely on color to be distinguishable..
Moto G Power emulation with simulated Slow 4G and CPU slowdown. The screenshot and scores are from the same run.
Desktop Lighthouse results
October 16, 2026
- Performance
- 85
- Accessibility
- 88
- Best Practices
- 73
- SEO
- 92
Completed without a Lighthouse run warning.
Largest contentful paint: 1.8 s. Blocking time: 0 ms. Layout shift: 0.126.
Findings include: Background and foreground colors do not have a sufficient contrast ratio.; Heading elements are not in a sequentially-descending order; Links rely on color to be distinguishable..
Desktop preset with simulated network conditions. The screenshot and scores are from the same run.
Google Search achievement history
A verified 2.5K-click Google Search milestone
Google Search Console recorded the 2.5K-click milestone on Jul 26, 2024, recognizing clicks from Google Search within a 28-day window.
These dated achievements make the campaign’s progress visible beyond a single month’s comparison. We preserve the proof and continue using current search data to choose the next practical improvement.
Each badge represents a historical 28-day milestone. The milestones are not added together or presented as current monthly traffic, and the earliest saved badge is not assumed to be the campaign start.
17.0% more Google search clicks
September 1–30, 2026 compared with September 1–30, 2025. Verified October 17, 2026.
Mac-Tech recorded 1,239 Google search clicks, up from 1,059. Impressions reached 121,718, a 9.3% increase over 111,317.
Average search position improved from 31.3 to 18.2 across the measured queries. This expands the evidence available for choosing industrial product content and sales tools that deserve continued attention.
Average position is an aggregate, not a fixed ranking or a sales measure. These results predate the latest October optimization pass.
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