Pools Contractor Shifting to Wholesale E-Commerce, National Organic SEO, Data Analysis

The solution

A local swimming pool contractor asked Brian Bateman of DOYJO to help them transition from a construction contractor to a wholesale provider of swimming pool and hot tub parts.

There are over 1 million separate parts for all of the different swimming pool brands and hot tub brands, so this was a large scale e-commerce site. Brian Bateman of DOYJO helped obtain live database feeds from manufacturers of each of the components and electric motors available at any given time and allow those to feed the e-commerce website in real-time.

Competing e-commerce websites had access to the exact same data, so Brian Bateman created an e-commerce website that could dynamically and instantly re-write the descriptions and titles of the products in a way that allowed the website to dominate in Google organic search results for virtually every product in the 1 million + products throughout the database.

Challenges:

Develop Wholesale E-Commerce Website

Make Standard Data Unique Though Programming

Organic Search Engine Optimization

Live SQL Database Product Feeds

Copywriting & Content to Support SEO

Website Maintenance

Website Security

Key Services:

E-Commerce Development

Wholesale Process

SQL Database Programming

Website Design

Content Organization CMS

Organic Search Engine Optimization

Outcomes:

Beautifully Designed Website

Standard Product Data Made Unique

Owner is Able to Process Orders via Site Management

Domination in Organic Search Engine Results Across the US

E-Commerce Sales Being Generated Every Day

Client Reviews