DOYJO · Portfolio example
Pools Contractor: Wholesale E-Commerce
A pool contractor’s move into wholesale parts required a large product catalog, supplier data feeds and a search strategy for a national market.
Work directly with Brian Bateman in Sheboygan, Wisconsin. Serving businesses locally and nationwide.
Project overview
A local swimming pool contractor asked Brian Bateman to help move the business into wholesale swimming pool and hot tub parts. The original project record describes a catalog of more than one million products.
DOYJO connected supplier data feeds to the e-commerce website and developed product-title and description workflows for the catalog. Because competing stores could receive the same source data, the work focused on making the website’s product information useful and discoverable. The project combined data integration, wholesale commerce and national organic search work.
This historical case study records the project scope and reported outcomes. The live website and its current services may have changed.
What the project needed
- Develop Wholesale E-Commerce Website
- Make Standard Data Unique Though Programming
- Organic Search Engine Optimization
- Live SQL Database Product Feeds
- Copywriting & Content to Support SEO
- Website Maintenance
- Website Security
What DOYJO delivered
- E-Commerce Development
- Wholesale Process
- SQL Database Programming
- Website Design
- Content Organization CMS
- Organic Search Engine Optimization
Recorded project outcomes
- Beautifully Designed Website
- Standard Product Data Made Unique
- Owner is Able to Process Orders via Site Management
- Domination in Organic Search Engine Results Across the US
- E-Commerce Sales Being Generated Every Day
Project details
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