Law · Portfolio example
Heins Employment Law: Website & Inquiries
A responsive website, search content and lead paths helped an employment law practice explain its services and connect with prospective clients.
Work directly with Brian Bateman in Sheboygan, Wisconsin. Serving businesses locally and nationwide.
Project overview
H.E.L.P. – Heins Employment Law Practice has represented employees since 1997 in state and federal courts and administrative agencies. Attorney Janet Heins has earned the respect of the defense bar and knows her way to the courthouse, far outpacing her colleagues in federal court litigation over the last 20 years. She takes your case seriously and so will the company when HELP represents you.
Brian Bateman was hired by Heins Law Office with SEO LLC to redesign their website while building in SEO best practices and integrating Google local listing, analytics, and Google maps.
This historical case study records the project scope and reported outcomes. The live website and its current services may have changed.
What the project needed
- Needed a Modern Website Design
- Website Needed to Be Mobile Responsive
- Website Must Load Quickly on Any Device or Bandwidth
- Website Must Improve in Google Organic Results
- Project Needs to Integrate Google Analytics, Google Local & Google Maps
What DOYJO delivered
- Website Design
- Mobile Responsive Website Versions
- Speed Optimized Per Device
- Content Organization CMS
- Webmaster Services
- SEO Best Practiced Built Into Website
- Created, Connected & Integrated Google Services
Recorded project outcomes
- Domination in Both Google & Bing Organic Search Engine Results
- Consistent #1 Rankings for All Branded Phrases
- Top of Organic & Local Search Results for Non-Branded Phrases
Your next step
Let’s talk about your project.
Interested in an approach like this? Tell Brian about your business, the part of this example that interests you and what you want to improve.

