Law · Portfolio example
Heins Employment Law: Website & Inquiries
A responsive website, search content and lead paths helped an employment law practice explain its services and connect with prospective clients.
Work directly with Brian Bateman in Sheboygan, Wisconsin. Serving businesses locally and nationwide.
Project overview
H.E.L.P. – Heins Employment Law Practice has represented employees since 1997 in state and federal courts and administrative agencies. Attorney Janet Heins has earned the respect of the defense bar and knows her way to the courthouse, far outpacing her colleagues in federal court litigation over the last 20 years. She takes your case seriously and so will the company when HELP represents you.
Brian Bateman was hired by Heins Law Office with SEO LLC to redesign their website while building in SEO best practices and integrating Google local listing, analytics, and Google maps.
This historical case study records the project scope and reported outcomes. The live website and its current services may have changed.
What the project needed
- Needed a Modern Website Design
- Website Needed to Be Mobile Responsive
- Website Must Load Quickly on Any Device or Bandwidth
- Website Must Improve in Google Organic Results
- Project Needs to Integrate Google Analytics, Google Local & Google Maps
Current website view
The current managed website is at heinslawoffice.com. The portfolio’s obsolete destination has been corrected to that verified WordPress address, and the new view shows the employee-rights message and contact path.
Reliable first-view layout and useful service links
We optimized delivery of the original workplace hero photograph, kept its subjects visible in the phone crop, corrected overlapping phone header text, and stabilized the opening section height. We also improved local fonts, headings and contrast, replaced a retired search service with native site search, and replaced a heavy reputation widget with its verified badge and profile link.
Design and functionality review — October 17, 2026
We restored the original workplace photograph showing a man with his hand on a woman’s shoulder, corrected the overlapping mobile heading, and restored the full-height opening section. The phone crop, contact link and original employment-law presentation were checked.
The current phone experience
The phone homepage centers the employment-law message and phone contact over the opening photograph. Navigation collapses to a menu, with the practice’s location and contact details close to the introduction.
The original engagement involved redesigning the website, incorporating search best practices and connecting local business information, analytics and maps. The retained project record below provides the historical context for that work.
The current capture shows the corrected mobile heading and the restored original workplace photograph. The screenshot is website evidence and does not substantiate legal-service outcomes or client results.
Current view captured October 17, 2026 in Chrome Incognito with DevTools mobile emulation at 390 by 844 CSS pixels.
What DOYJO delivered
- Website Design
- Mobile Responsive Website Versions
- Speed Optimized Per Device
- Content Organization CMS
- Webmaster Services
- SEO Best Practiced Built Into Website
- Created, Connected & Integrated Google Services
Recorded project outcomes
- Domination in Both Google & Bing Organic Search Engine Results
- Consistent #1 Rankings for All Branded Phrases
- Top of Organic & Local Search Results for Non-Branded Phrases
Measured results after the preservation review
The current website views and reports document the design and functionality review completed October 17, 2026. Original imagery, intended layout and important visitor controls are checked alongside loading performance.
Lighthouse 13.5.0 ran in fresh Chrome Incognito sessions with extensions disabled. Each screenshot below matches its stated audit and timestamp. These lab measurements can vary and do not establish search rankings, revenue, real-user performance or complete accessibility.
Mobile Lighthouse results
October 17, 2026 · current preservation review
- Performance
- 98
- Accessibility
- 100
- Best Practices
- 100
- SEO
- 100
Completed without a Lighthouse run warning.
First contentful paint: 1.6 s. Largest contentful paint: 1.7 s. Blocking time: 20 ms. Layout shift: 0.005.
Moto G Power emulation with simulated Slow 4G and CPU slowdown. Audit timestamp: 2026-10-17T05:27:42.151Z. Review date: October 17, 2026, America/Chicago.
Desktop Lighthouse results
October 17, 2026 · current preservation review
- Performance
- 99
- Accessibility
- 100
- Best Practices
- 100
- SEO
- 100
Completed without a Lighthouse run warning.
First contentful paint: 0.8 s. Largest contentful paint: 0.9 s. Blocking time: 0 ms. Layout shift: 0.005.
Desktop preset with simulated network conditions. Audit timestamp: 2026-10-17T05:27:55.884Z. Review date: October 17, 2026, America/Chicago.
Long-term SEO campaign · verified October 17, 2026
49.7% more organic search sessions
Across matching January–September periods, organic search sessions grew from 507 in 2024 to 759 in 2026. Engaged organic sessions increased from 139 to 237, a 70.5% gain.
The inspected Analytics history begins in April 2023. This comparison uses matching months from 2024, the first complete calendar year available in that history, and 2026. It measures the sustained development of organic visibility over that interval.
DOYJO’s ongoing work combines useful employment-law content, local relevance and a clear path to contact the practice. Monthly reviews help identify the next practical improvement while preserving the original brand presentation.
Source: Google Analytics, HELP – GA4, Organic Search across search engines. These traffic and engagement measures are not counts of inquiries or legal clients. The measured periods precede the October 2026 technical improvements.
Your next step
Let’s talk about your project.
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