Local SEO / organic SEO / Google Business Profile / lead generation · Portfolio example
Better Local SEO: Website & Service Positioning
A focused service website that connects local search, business listings, content and practical guidance with a clear consultation path.
Work directly with Brian Bateman in Sheboygan, Wisconsin. Serving businesses locally and nationwide.
A focused path to local search help
Better Local SEO is DOYJO’s dedicated local and organic search website. Its About page introduces Brian Bateman’s consulting approach and connects that experience with the decisions a business owner needs to make next.
DOYJO developed the presentation around clear service categories, practical questions, pricing, proof and a request for a review. The green and black visual identity carries through the navigation, headline, supporting copy and calls to action.
This fresh October 16, 2026 screenshot shows the live About page featured in the original case study. The next step stays direct: request a review or explore the service pricing.
Clearer structure for people and assistive technology
We corrected decorative heading markup in the page and shared inquiry form while preserving their appearance. The result is a more consistent reading structure around the local-search services and inquiry path.
The same message, with room to read on a phone
The mobile layout turns the navigation into a compact menu and keeps the consultant introduction, supporting explanation and next steps in one vertical sequence. The large headline reflows to the narrow screen while the review and pricing buttons remain easy to identify.
The rest of the page explains the relationship between the website, hosting, content, business listings, reviews and lead tracking. Questions about the approach and client control sit before the review request.
The intake form asks for the website, Google Business Profile context, service area, business type, budget, timeline and goals. This connects the initial message with the information needed to scope a useful SEO conversation.
The image was captured in Chrome Incognito using DevTools at 390 × 844 CSS pixels. It shows the current page, not a mockup.
Current view captured October 16, 2026 in Chrome Incognito with DevTools mobile emulation at 390 by 844 CSS pixels.
Current Lighthouse evidence
We tested the current website after the October 16 optimization work. Lighthouse 13.5.0 ran in fresh Chrome Incognito sessions with extensions disabled. The screenshots and scores below come from the same recorded runs.
These are dated lab measurements. They help identify loading and technical issues; they do not establish rankings, revenue, real-user performance or complete accessibility. Results can vary with network conditions and third-party services.
Mobile Lighthouse results
October 16, 2026 · after optimization
- Performance
- 100
- Accessibility
- 100
- Best Practices
- 100
- SEO
- 100
Completed without a Lighthouse run warning.
First contentful paint: 1.0 s. Largest contentful paint: 1.0 s. Blocking time: 30 ms. Layout shift: 0.
Moto G Power emulation with simulated Slow 4G and CPU slowdown. Audit timestamp: 2026-10-17T02:49:04.886Z. Local review date: October 16, 2026, America/Chicago.
Desktop Lighthouse results
October 16, 2026 · after optimization
- Performance
- 100
- Accessibility
- 100
- Best Practices
- 100
- SEO
- 100
Completed without a Lighthouse run warning.
First contentful paint: 0.3 s. Largest contentful paint: 0.3 s. Blocking time: 0 ms. Layout shift: 0.
Desktop preset with simulated network conditions. Audit timestamp: 2026-10-17T02:49:16.294Z. Local review date: October 16, 2026, America/Chicago.
Google Search achievement history
Successive milestones, documented by Google
Google’s saved achievement history documents progression from the 5-click milestone on May 6, 2022 to the 10-click milestone on Jan 28, 2026.
| Google milestone | Achieved |
|---|---|
| 5 clicks in 28 days | May 6, 2022 |
| 10 clicks in 28 days | Jan 28, 2026 |
These dated achievements make the campaign’s progress visible beyond a single month’s comparison. We preserve the proof and continue using current search data to choose the next practical improvement.
Each badge represents a historical 28-day milestone. The milestones are not added together or presented as current monthly traffic, and the earliest saved badge is not assumed to be the campaign start.
46.9% more local-profile interactions
September 1–30, 2026 compared with September 1–30, 2025. Verified October 17, 2026.
Better Local SEO’s Google Business Profile recorded 47 interactions, compared with 32 a year earlier.
The result gives us a clear local-search checkpoint alongside the refreshed website. We continue measuring listing actions and site activity to identify practical ways to help interested searchers take the next step.
Profile interactions include actions such as direction requests and clicks; they are not a count of new customers.
Your next step
Let’s talk about your project.
Interested in an approach like this? Tell Brian about your business, the part of this example that interests you and what you want to improve.