DOYJO · Portfolio example
Belchfire: Product Content & Online Quotes
Industrial product information, search optimization and an e-commerce quoting workflow helped buyers research torch applications and request the right solution.
Work directly with Brian Bateman in Sheboygan, Wisconsin. Serving businesses locally and nationwide.
Project overview
Belchfire’s industrial torches serve buyers researching specialized heating applications. The website needed to explain products clearly and support quote requests.
The original project record dates Brian Bateman’s relationship with Belchfire to 2003. Work included website design, product content, organic search optimization, an e-commerce quoting engine and Google Ads consulting. The approach connected product research with a practical next step for the buyer.
This historical case study records the project scope and reported outcomes. The live website and its current services may have changed.
What the project needed
- Promote Belchfire Torches to Industrial Buyers
- Generate Qualified Leads
- Drive More Sales
- Reduce Sales Support Emails
- Printable Website
- Website Maintenance
- Website Security
Current website view
The current managed website still presents Belchfire’s industrial heating torches, application information and quote-oriented navigation. New screenshots are shown here while older project results retain their original historical context.
Industrial product information without unnecessary startup work
We improved responsive images and local fonts, removed duplicate font downloads and unused homepage slider assets, and stopped icon-font preloads from competing with the first visible image. We also corrected labels, contrast and product-category structure, and returned the footer to normal page flow. Product browsing and purchase paths retain their function.
The current phone experience
The phone view stacks the brand, torch-in-use image and product introduction. The compact menu provides access to the product, quote and documentation paths that appear across the desktop navigation.
The project connected specialized product information with a practical route to a quote. DOYJO’s relationship includes website work, search content and ongoing support, while the older project record documents the scope and outcomes reported at that time.
This current screenshot demonstrates the website’s present appearance. It does not update or remeasure the historical marketing outcomes below. The fresh automated tests are dated separately and describe the current homepage only.
Current view captured October 16, 2026 in Chrome Incognito with DevTools mobile emulation at 390 by 844 CSS pixels.
What DOYJO delivered
- E-Commerce Development
- Custom Quoting System
- Website Design
- Content Organization CMS
- Webmaster Services
- PCI Compliance
Recorded project outcomes
- Domination in Both Google & Bing Organic Search Engine Results
- Consistent #1 Rankings for All Branded Phrases
- Top of Organic Search Results for Non-Branded Phrases
- Record Breaking Sales Year Over Year
Current Lighthouse evidence
We tested the current website after the October 16 optimization work. Lighthouse 13.5.0 ran in fresh Chrome Incognito sessions with extensions disabled. The screenshots and scores below come from the same recorded runs.
These are dated lab measurements. They help identify loading and technical issues; they do not establish rankings, revenue, real-user performance or complete accessibility. Results can vary with network conditions and third-party services.
Mobile Lighthouse results
October 16, 2026 · after optimization
- Performance
- 91
- Accessibility
- 100
- Best Practices
- 100
- SEO
- 100
Completed without a Lighthouse run warning.
First contentful paint: 1.5 s. Largest contentful paint: 3.2 s. Blocking time: 0 ms. Layout shift: 0.032.
Moto G Power emulation with simulated Slow 4G and CPU slowdown. Audit timestamp: 2026-10-17T03:56:36.003Z. Local review date: October 16, 2026, America/Chicago.
Desktop Lighthouse results
October 16, 2026 · after optimization
- Performance
- 99
- Accessibility
- 100
- Best Practices
- 100
- SEO
- 100
Completed without a Lighthouse run warning.
First contentful paint: 0.5 s. Largest contentful paint: 0.9 s. Blocking time: 0 ms. Layout shift: 0.026.
Desktop preset with simulated network conditions. Audit timestamp: 2026-10-17T03:56:49.733Z. Local review date: October 16, 2026, America/Chicago.
Google Search achievement history
Successive milestones, documented by Google
Google’s saved achievement history documents progression from the 500-click milestone on Oct 22, 2020 to the 600-click milestone on Feb 12, 2023.
| Google milestone | Achieved |
|---|---|
| 500 clicks in 28 days | Oct 22, 2020 |
| 600 clicks in 28 days | Feb 12, 2023 |
These dated achievements make the campaign’s progress visible beyond a single month’s comparison. We preserve the proof and continue using current search data to choose the next practical improvement.
Each badge represents a historical 28-day milestone. The milestones are not added together or presented as current monthly traffic, and the earliest saved badge is not assumed to be the campaign start.
59.8% more clicks in the early October checkpoint
October 1–14, 2026 compared with September 1–14, 2026. Equal 14-day periods; an early-month checkpoint.
Belchfire recorded 155 Google search clicks, compared with 97 in the matching September period.
Search impressions also increased, from 2,133 to 2,588. We use these measurements alongside the quotation experience to focus the next improvements on relevant industrial inquiries.
This is an early-month comparison, not a complete October result. Clicks are not confirmed quotation requests or sales.
Your next step
Let’s talk about your project.
Interested in an approach like this? Tell Brian about your business, the part of this example that interests you and what you want to improve.