Belchfire E-Commerce Quoting Engine, SEO, Lead Generation, Data Analysis

The solution

BELCHFIRE Torches are used by welding fabricators, iron foundries, cast iron repair shops, heavy equipment manufacturers and marine service shops where preheating and post heating of metals are required. Used for foundry ladle heating, foundry crucibles, preheating metal for fabrication, heating for welding cast iron, heating for welding nickel, and heating for cast iron crack repair.

Brian Bateman was hired to provide Google Ads search engine advertising consulting by Belchfire in 2003. Brian Bateman advised that the site be well optimized for organic search engine rankings before embarking on a Google Ads campaign due to organic relevance being as important a factor as the CPC bid. Their existing website was several years old and originally built by a friend, so it took a little convincing to get Belchfire to accept a new website designed with organic SEO in mind. Brian Bateman has been the online go to guy for Belchfire since 2003.

Challenges:

Promote Belchfire Torches to Industrial Buyers

Generate Qualified Leads

Drive More Sales

Reduce Sales Support Emails

Printable Website

Website Maintenance

Website Security

Key Services:

E-Commerce Development

Custom Quoting System

Website Design

Content Organization CMS

Webmaster Services

PCI Compliance

Outcomes:

Domination in Both Google & Bing Organic Search Engine Results

Consistent #1 Rankings for All Branded Phrases

Top of Organic Search Results for Non-Branded Phrases

Record Breaking Sales Year Over Year

Client Reviews