DOYJO · Portfolio example
Belchfire: Product Content & Online Quotes
Industrial product information, search optimization and an e-commerce quoting workflow helped buyers research torch applications and request the right solution.
Work directly with Brian Bateman in Sheboygan, Wisconsin. Serving businesses locally and nationwide.
Project overview
Belchfire’s industrial torches serve buyers researching specialized heating applications. The website needed to explain products clearly and support quote requests.
The original project record dates Brian Bateman’s relationship with Belchfire to 2003. Work included website design, product content, organic search optimization, an e-commerce quoting engine and Google Ads consulting. The approach connected product research with a practical next step for the buyer.
This historical case study records the project scope and reported outcomes. The live website and its current services may have changed.
What the project needed
- Promote Belchfire Torches to Industrial Buyers
- Generate Qualified Leads
- Drive More Sales
- Reduce Sales Support Emails
- Printable Website
- Website Maintenance
- Website Security
What DOYJO delivered
- E-Commerce Development
- Custom Quoting System
- Website Design
- Content Organization CMS
- Webmaster Services
- PCI Compliance
Recorded project outcomes
- Domination in Both Google & Bing Organic Search Engine Results
- Consistent #1 Rankings for All Branded Phrases
- Top of Organic Search Results for Non-Branded Phrases
- Record Breaking Sales Year Over Year
Your next step
Let’s talk about your project.
Interested in an approach like this? Tell Brian about your business, the part of this example that interests you and what you want to improve.

