Regional services · Website and local search · Portfolio example
Accurate Spa and Pool: Website & Local Search
Website design, focused service pages, local SEO, customer-experience content and Google Business work connect Accurate's pool services with homeowners across Southeast Wisconsin. An ongoing program guided by Brian Bateman.
Work directly with Brian Bateman in Sheboygan, Wisconsin. Serving businesses locally and nationwide.
Accurate Spa and Pool · Southeast Wisconsin · October 2026 update
A coordinated website and local search program for a regional contractor
Choosing a pool contractor starts well before a homeowner asks for an estimate. The website needs to answer the right questions, show the work clearly and make the next step easy. DOYJO brings website design, service-page development, local SEO, customer-experience content, Google Business Profile work and ongoing analysis together for Accurate Spa and Pool.
The current program focuses on inground vinyl liner pool construction and liner replacement across Waukesha, Walworth, Racine and Washington counties. It connects the services Accurate provides with the places and decisions that matter to prospective customers.
Current website view
The current homepage leads with inground pool construction and vinyl liner replacement, regional relevance, completed-pool photography and an estimate request. It shows the continuing website and local-search program described in this case study.
Service information that loads and reads more reliably
We repaired broken font stylesheet references and script ordering, improved responsive images, and corrected heading structure, carousel controls and accordion semantics. Existing advertising conversion tracking remains in place.
The current phone experience
The phone view keeps the core services, Southeast Wisconsin context and estimate request within the opening screen. A review action supplies another route for a homeowner who wants more confidence before making contact.
DOYJO’s work connects the website’s service explanations with local SEO, customer questions, Google Business Profile work and ongoing analysis. The homepage is one part of that path; the service-page evidence below shows how a more specific need is addressed.
This October 16 capture is current website evidence. The original 2020 photographs and screenshots remain clearly dated below to document the relationship’s earlier foundation. The Lighthouse tests measure this page, not campaign results or lead quality.
Current view captured October 16, 2026 in Chrome Incognito with DevTools mobile emulation at 390 by 844 CSS pixels.
October improvements: from service research to an estimate
- Focused service pages. Pool construction and liner replacement each have a clear explanation, relevant photographs and location-specific information that helps homeowners understand the service.
- Clearer ways to get in touch. Estimate links, readable contact routes, customer reviews and the website’s chat presentation support the journey from a useful answer to a conversation.
- Content built around actual customer experience. Verified services and locations guide review-based articles, with links to the relevant service pages. This gives the content a specific purpose in the customer’s decision.
- Connected local visibility. Google Business service information and article updates extend the same service focus beyond the website. Two photo-bearing updates were independently checked on October 13 against their articles and saved publication records.
- Continuing analysis and care. Search Console, Analytics, website checks and publishing review inform the next priorities. Hosting, maintenance and technical attention remain part of the working website.
A relationship that develops with the business
DOYJO’s original 2020 project established the website and local-search foundation, including a seasonal approach to swimming pool and hot tub services. The October 2026 work develops that foundation around today’s pool-construction and liner-replacement priorities. The project continues through service-page improvements, useful content, local visibility and regular review.
Brian Bateman directs this work with more than 30 years of search and marketing experience. His strategy guides the tools and AI-assisted workflows, with source checks and human judgment built into the process. For a regional service company, that means the website, content and local presence are managed together around the work the business wants to win.
The original website foundation
The retained 2020 website image records an earlier stage of the relationship described above. It sits alongside the current service-page examples to show the project’s historical context.
Apply the same approach to your business
If your business competes across several towns or counties, useful local pages and a clear inquiry path can work together as a coordinated sales resource. DOYJO can connect your website, search strategy, customer proof and ongoing improvement around your services and the people most likely to need them.
Current Lighthouse evidence
We tested the current website after the October 16 optimization work. Lighthouse 13.5.0 ran in fresh Chrome Incognito sessions with extensions disabled. The screenshots and scores below come from the same recorded runs.
These are dated lab measurements. They help identify loading and technical issues; they do not establish rankings, revenue, real-user performance or complete accessibility. Results can vary with network conditions and third-party services.
Mobile Lighthouse results
October 16, 2026 · after optimization
- Performance
- 94
- Accessibility
- 100
- Best Practices
- 77
- SEO
- 100
Completed without a Lighthouse run warning.
First contentful paint: 1.9 s. Largest contentful paint: 2.2 s. Blocking time: 90 ms. Layout shift: 0.039.
Best Practices remains limited by third-party cookie and browser issues from existing Google Ads conversion tracking. The conversion integration remains active.
Moto G Power emulation with simulated Slow 4G and CPU slowdown. Audit timestamp: 2026-10-17T03:23:41.126Z. Local review date: October 16, 2026, America/Chicago.
Desktop Lighthouse results
October 16, 2026 · after optimization
- Performance
- 98
- Accessibility
- 100
- Best Practices
- 77
- SEO
- 100
Completed without a Lighthouse run warning.
First contentful paint: 0.5 s. Largest contentful paint: 0.8 s. Blocking time: 0 ms. Layout shift: 0.024.
Best Practices remains limited by third-party cookie and browser issues from existing Google Ads conversion tracking. The conversion integration remains active.
Desktop preset with simulated network conditions. Audit timestamp: 2026-10-17T03:23:58.374Z. Local review date: October 16, 2026, America/Chicago.
Google Search achievement history
Successive milestones, documented by Google
Google’s saved achievement history documents progression from the 30-click milestone on Aug 17, 2024 to the 120-click milestone on Jul 25, 2025.
| Google milestone | Achieved |
|---|---|
| 30 clicks in 28 days | Aug 17, 2024 |
| 50 clicks in 28 days | Jun 6, 2025 |
| 70 clicks in 28 days | Jun 22, 2025 |
| 90 clicks in 28 days | Jul 10, 2025 |
| 120 clicks in 28 days | Jul 25, 2025 |
These dated achievements make the campaign’s progress visible beyond a single month’s comparison. We preserve the proof and continue using current search data to choose the next practical improvement.
Each badge represents a historical 28-day milestone. The milestones are not added together or presented as current monthly traffic, and the earliest saved badge is not assumed to be the campaign start.
More Google clicks in the early October checkpoint
October 1–14, 2026 compared with September 1–14, 2026. Equal 14-day periods; an early-month checkpoint.
Accurate Spa and Pool recorded 22 Google search clicks, up from 16 in the matching September period.
That is six additional clicks, a 37.5% increase from a small starting volume. We retain the full monthly picture and use practical service-page and contact-path improvements to support the next stage of local discovery.
A positive 14-day checkpoint is not yet a sustained growth trend or a count of new service bookings.
Your next step
Let’s talk about your project.
Interested in an approach like this? Tell Brian about your business, the part of this example that interests you and what you want to improve.