920-285-7570 brianbateman@doyjo.com Sheboygan, Wisconsin

Construction & Builders · Portfolio example

ASAP: Seasonal Website & Local SEO

Website content and local search priorities changed with the season, supporting swimming pool construction and hot tub repair inquiries.

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ASAP project preview

Project overview

ASAP (Accurate Spa and Pool) is a local in-ground swimming pool contractor that also does hot tub repair. Being seasonal, the site must quickly change the keyword focus between In-Ground Swimming Pool Construction and Hot Tub Repairs as the season changes and quickly reflect those changes in local search engine results.

Brian Bateman of DOYJO designed a website that is relatively easy to shift focus from In-Ground Swimming Pool related phrases to Hot Tub Repair related phrases, and then back, twice per year with the changing weather.

This historical case study records the project scope and reported outcomes. The live website and its current services may have changed.

What the project needed

  • Gain New Business With Local SEO
  • Optimize for In-Ground Pools in Spring
  • Optimize for Hot Tub Repairs in Fall
  • Need an Attractive & Professional Website Design
  • Copywriting & Content to Support SEO
  • Generate New Leads
  • Website Maintenance
  • Website Security

What DOYJO delivered

  • Interactive Home Page Slider
  • Website Design
  • Content Organization CMS
  • Google Places & Bing Maps Optimized Listings
  • Organic Search Engine Optimization
  • Create Two Versions to Switch With Seasons

Recorded project outcomes

  • Beautifully Designed Website
  • Interactive & Engaging Home Page Slider
  • Owner is Able to Edit Site Using CMS
  • Optimized Local Listings on Google Places & Bing Maps
  • Steady Leads Generated Through the Website

Project details

Project images

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Asap Pool Web 550x309 1
Project screenshot or visual from original DOYJO portfolio

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