Small Engine Parts Warehouse SEO, Google Ads & Social Media Marketing

The solution

Tennies Hardware of West Bend and Appleton Wisconsin purchased a Java feed of over 1,000,000 parts for lawn mowers, chain saws, leaf blowers, snowblowers, and everything else powered by a small engine on their Small Engine Parts Warehouse website (SEPW.com).

The data was outside of our control, so while the parts pages could not be optimized, the category pages could be optimized for great search engine results.

A significant contributor to search engine rankings is the level of social engagement that a site can create, so Web Design XTC created a Lawn Mower Racer’s group on Facebook and garnered over 25,000 fans in 5 months and increased Small Engine Warehouse’s business page from 250 fans to over 50,000 fans. Most of the members of the group were small engine repair shops that used their skills to create fast racing mowers and promoted their names, so this was a perfect target market.

In addition to optimizing all of the categories on the site and dramatically increasing social engagement with small engine repair shops, Web Design XTC went to work on managing the client’s Google Ads account.

Since SEO and Social Engagement can reduce the cost per click for ads on Google, combined with our understanding of their relevance and bidding system, Web Design XTC was able to help Tennies Hardware transition from losing $5,000 per month on search engine marketing to creating $78,000 per month in revenue for a net profit after cost of goods sold and marketing of $30,000 per month and higher within 5 months.

We generated so much new business, the owner called and asked us to slow down the orders coming in because they were all working 16 hour days to keep up with filling the orders!

Challenges:

Stop Google Ads from Losing Money

Make Google Ads Profitable

Improve Organic Search Engine Rankings

Improve Following & Engagement on Social Media

Key Services:

Organic Search Engine Optimization

Google Ads Management

Facebook Page Marketing

Facebook Group Marketing

Custom Application Form Integrated with User Fields

Outcomes:

Domination in Both Google & Bing Organic Search Engine Results

Consistent #1 Rankings for All Branded Phrases

Reversed Losses on Google Ads to Generating a Profit

Dramatically Increased Facebook Page Fans

Dramatically Increased Facebook Engagement

Record-Breaking Sales Month Over Month

Delivered a Huge Return on Investment