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Pools Contractor Shifting to Wholesale E-Commerce, National Organic SEO, Data Analysis
A local swimming pool contractor asked Brian Bateman of DOYJO to help them transition from a construction contractor to a wholesale provider of swimming pool and hot tub parts. There are over 1 million separate parts for all of the different swimming pool brands and hot tub brands, so this was a…
The solution
A local swimming pool contractor asked Brian Bateman of DOYJO to help them transition from a construction contractor to a wholesale provider of swimming pool and hot tub parts.
There are over 1 million separate parts for all of the different swimming pool brands and hot tub brands, so this was a large scale e-commerce site. Brian Bateman of DOYJO helped obtain live database feeds from manufacturers of each of the components and electric motors available at any given time and allow those to feed the e-commerce website in real-time.
Competing e-commerce websites had access to the exact same data, so Brian Bateman created an e-commerce website that could dynamically and instantly re-write the descriptions and titles of the products in a way that allowed the website to dominate in Google organic search results for virtually every product in the 1 million + products throughout the database.
Challenges:
Develop Wholesale E-Commerce Website
Make Standard Data Unique Though Programming
Organic Search Engine Optimization
Live SQL Database Product Feeds
Copywriting & Content to Support SEO
Website Maintenance
Website Security
Key Services:
E-Commerce Development
Wholesale Process
SQL Database Programming
Website Design
Content Organization CMS
Organic Search Engine Optimization
Outcomes:
Beautifully Designed Website
Standard Product Data Made Unique
Owner is Able to Process Orders via Site Management
Domination in Organic Search Engine Results Across the US
E-Commerce Sales Being Generated Every Day
Client Reviews
Visual proof
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