Automotive Catalog Corp / Vinyl Graphics E-Commerce, SEO, Staff Training & Jobs Impact

Business need

This historical project began in 2002, when Automotive Catalog Corp’s Vinyl Graphics business was developing its e-commerce and search strategy. The challenge was to turn a substantial product catalog into an online store customers could discover, navigate, and use.

The relationship later grew to include an equally practical objective: giving the company’s own staff the knowledge and tools to manage the website and its online marketing.

Work delivered

Brian developed the e-commerce website and supported its product structure, SEO, and online marketing. Staff training became a later phase of the relationship.

• E-commerce development for the Vinyl Graphics product catalog.
• Product organization and search-focused content structure.
• Ongoing SEO and online marketing support.
• Training for the internal team in website management, SEO, and other online marketing work.
• Practical tools and guidance to help staff take greater control of the system.

What the system supports

The store connected catalog information with online sales, while the training addressed who would operate and maintain that capability over time. Website ownership became more useful when the internal team could work with the system directly.

In his historical recommendation, Dale Heunink describes the transition: “After 10 years of unbeatable SEO, I asked Brian to train my team to completely manage our website, do the SEO and train us on other Internet marketing strategies.”

The documented relationship shows two parts of the work: developing the online business and helping its staff build the capability to run it. Dale’s full recommendation is available on the client reviews page.