Green Light National, Website Design, Direct Marketing, Video, Social Media, Email Marketing
Green Light National specializes in converting industrial and commercial spaces from outdated inefficient lighting systems to new energy-efficient LED solutions. We were retained to help the firm reach their target market using a multi-channel marketing approach. We updated their website with a fresh look and feel that is easy to navigate and mobile friendly. We optimized the site and employed an email marketing campaign that highlighted the benefits organizations get by changing out their outdated lighting. We also shared their case studies on the web and via social media to show real life examples of savings. Additionally we produced direct marketing campaigns that segmented decision makers for industrial lighting.
This all required that the brand message say cohesive via all channels to be effective. Managing this requires experience and know-how because all of these initiatives are trackable and require analysis of data, testing of initiatives, revisions and more testing.
Challenges:
-
- Intense Competition
- Lead Generation
- Branding
- Multi-Channel Marketing
- Powerful Online Presence
- Effective Direct Marketing
- Measurable Results
Key Services:
-
- New Website Design
- Mobile Responsive Website Design
- Print Production Expertise
- Direct Marketing
- Copywriting
- Video Production
- PPC Advertising
- Search Engine Optimization
Outcomes:
-
- Increased Awareness to the Website
- Direct Marketing Delivers New Clients Monthly
- Higher Brand Awareness
- Increased Market Presence
