Manufacturing / automotive graphics / e-commerce / SEO
Automotive Catalog Corp E-Commerce, SEO, Staff Training & Business Survival
A manufacturing and automotive graphics distributor needed more than an e-commerce website. DOYJO built the store, won search visibility, trained the internal team, and later helped the business generate enough new orders during the 2008 downturn to avoid layoffs and require new hires.
Business need
What needed to work better.
Automotive Catalog Corp needed to move from catalog-driven sales into e-commerce while competing in search for automotive graphics and related product phrases. Later, during the 2008 economic downturn, the business needed more orders quickly enough to protect jobs and avoid layoffs.
Solution
How DOYJO improved the path.
DOYJO built the VinylGraphics.net e-commerce website, organized product content for search, managed SEO, supported online marketing, and trained the internal staff to manage and operate the site. The goal was not to keep the business dependent on DOYJO; it was to make the store productive, understandable, and controllable by the company.
Result
Why it mattered.
The site Brian built was producing more than $20,000 per month in sales while competing sites produced little or no sales. It reached the top of search engines for “Vinyl Graphics” and thousands of specific search phrases. During the 2008 downturn, Dale called because two jobs were at risk. After 30 days of focused work, he called again and said the company needed three new people to keep up with the new orders coming in.
The DOYJO-built site was producing more than $20,000 per month in sales.
Top search visibility for “Vinyl Graphics” and thousands of specific phrases.
Two potential layoffs avoided and three new hires needed after the order volume increased.
DOYJO trained the internal team to manage the store, SEO, and marketing operations.
Business impact
The point is not traffic. The point is what changed for the business.
Dale’s story is one of the clearest examples of why this work matters. During the 2008 downturn, when small businesses were closing and people were losing jobs, he called because he might have to lay off two people if new business did not come in. Thirty days later, he called again and said: “Brian, I don’t know how you do it, but I’m going to have to hire three new people to keep up with all of the new orders coming in.”\n\nThat is the standard DOYJO cares about: not vanity traffic, not technical jargon, but orders, jobs, families, business continuity, and company control. In that one case, the work helped a small business protect two jobs, create three more, and keep moving through a brutal economy.
Managed website care
Built, protected, backed up, and supported.
DOYJO-managed client sites are supported with managed hosting where applicable, daily incremental backups, Imunify360 security and malware remediation, theme and plugin updates, and practical support for small edits and improvements.
- Managed hosting and technical support
- Daily incremental backups for disaster recovery
- Imunify360 security and malware remediation
- Theme, plugin, and content support where applicable
Request a Review
Let’s identify what should work better.
The right next step might be a stronger website, a cleaner store, better hosting, more reliable email, a sharper landing page, useful automation, clearer ownership, or a better way to turn search and ads into qualified leads.
Start with what should work better
Request a Review
Tell DOYJO what should work better, what needs to stay understandable, and what should remain under business control.